The Fat Free Guide Goes Live: $7/month (for now)

Ian Lurie


It’s aliiiive! Aliiiiiiiiiiiiive!!!!
As I click ‘publish’, I’m launching my internet marketing training site, The Fat Free Guide to Internet Marketing.
But, it’s not done.
I’m trying something a little, er, different: I’m going to charge new subscribers based on how complete the Fat Free Guide is when they sign up.
Right now, there’s only one section: SEO. And that section isn’t done. So, sign up now and pay a whopping $7/month. Forever. No matter how much stuff I add.
Wait until the end of this week, though, when SEO will have more content in it, and you’ll pay $10/month. Still a screamin’ deal.
Sign up when the SEO section is complete, and you’ll pay $27/month.
If you realllly want to wait until the whole Fat Free Guide is done, covering all of internet marketing from paid search to e-mail to search engine optimization, you’ll pay $47/month.
Your choice: Sign up now, get training on stuff like:

  • Researching keywords, and mapping them to your site;
  • Measuring SEO opportunity gap;
  • PageRank sculpting (the nice way).

and never pay more than $7, ever, no matter how much more stuff I publish on the site.
Or pay more later on.
Up to you.
No big deal.
You can join here, by the way.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at

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  1. Can’t get better than this !
    Awesome deal with most informative and updated content. Ian, you’re surely kicking some buts of people who charge like hell for providing rotten seo stuff.
    You Rock !

  2. I love your stuff (even bought one of your ebooks), but I don’t think rolling out like this is the best idea. It sounds like you’re waiting/hoping for Memberships before you finish the content. If you get them, you will, if you don’t….
    I have a client that tries this type of roll out for everything and it has yet to work. Their offerings are much more esoteric than yours, so their target audience is much smaller though.
    I hope it works but it sounds like “I will build it if you come…”

  3. @Brett I am worried that folks will see it that way. But I want to try it. I won’t NOT write it if I don’t get signups. Truth is, the SEO content is all written. I’m just formatting it.
    However, I think people will trade the low signup cost for seeing it built around them. It’s working right now, certainly.
    I’ve committed to writing the entire training.

  4. At the risk of sounding like a paid plug… (which this is not. Ian has given me no money for this endorsement. I don’t even know the guy, although in some strange universe I think we are Facebook friends.)
    I paid for my membership last night. Seven dollars? The price of a good hamburger and fries here in Seattle? And I can cancel anytime? Simple no-brainer.
    The content was light in this early stage (as I was warned) but I devoured every article before bed. It was more than worth $7. I’ve only been reading Conversation Marketing for a couple months, so without digging though all the archives I’ve missed a lot of what Ian has said. These few articles on SEO gave me more than a few “a-ha” moments and cross-referenced each other so nicely I was jumping around collecting SEO nuggets like a caffeinated search junkie.
    Am I glad I joined? Yes.

  5. After reading Ian’s blog for a couple years now I, couldn’t resist only $7/mo for good info AND a chance to submit questions and get them answered.
    Now I have an excellent resource that I can access anywhere. 🙂
    In the process of devouring the articles. It even inspired me to start creating a 30 day seo plan for one of my clients. 🙂

  6. Thanks Ian! Yay! I feel lucky 🙂
    I love your lucid writing style. You can make the most technical subject a pleasure to read. I’ll devour and enjoy every single thing you post there. What an fabulous resource!

  7. uh, really interesting!
    wait and pay more or the special offer… offer… ok can’t resist 😀
    but a simple question: there’s a time line to have the whole Fat Free Guide pubblished? in next three months, five… or?

  8. I still don’t remember how I found Ian in the first place, but I’m glad I did. I signed up. I’m a sucker for his $7 pricing. (I got the eBook and this).
    Lovin’ it so far. Very helpful.

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