The Future of Internet Marketing
Ian Lurie Oct 16 2006
SiteProNews had an article in my in-box this morning when I got to work. The best quote:
“With articles and books being written about the Web’s natural ability to access niche markets (‘The Long Tail’ by Chris Anderson), businesses will soon realize that delivering meaningful content to interested audiences takes precedence over attracting volumes of uninterested traffic. High volumes of traffic may be the goal of sites that make their money by delivering traffic to advertisers, but if you have your own product or service to sell, it’s about the quality of traffic, not the volume.”
Gee, wish I’d thought of that a year ago.
Oh, wait. I did.
Why is everyone taking common sense and calling it things like ‘The Next Generation Website Model’?
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More