The Marketer's Job

Ian Lurie

When clients come into my office, they ask what we do. I typically answer with a question:

“What’s your goal?”

They’ll answer with something like “Get more leads.”

I then answer:

“We’re going to help you get more leads.”

My job isn’t to design a site or do search engine optimization. It’s to help you move towards a goal. That’s what an internet marketer does.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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