The Marketer’s Job

Ian Lurie Feb 5 2007

When clients come into my office, they ask what we do. I typically answer with a question:

“What’s your goal?”

They’ll answer with something like “Get more leads.”

I then answer:

“We’re going to help you get more leads.”

My job isn’t to design a site or do search engine optimization. It’s to help you move towards a goal. That’s what an internet marketer does.

tags : conversation marketing