I’m at a convention for a client of mine right now. They just announced that the internet generated 9000 new customers for them during a 7-month test campaign run by us.
Their last national campaign that did anything – a print ad in a perfectly-targeted magazine – generated 300.
These customers cost them about $15 each. They make $400 on each customer.
We ran the whole campaign around PPC ads, blog advertising and targeted landing pages that we tested and then launched. Nothing tremendously fancy, just fundamentals.
I think this internet marketing thing might just work….