This Internet Thing May Work…
Ian Lurie Nov 3 2006
I’m at a convention for a client of mine right now. They just announced that the internet generated 9000 new customers for them during a 7-month test campaign run by us.
Their last national campaign that did anything – a print ad in a perfectly-targeted magazine – generated 300.
These customers cost them about $15 each. They make $400 on each customer.
We ran the whole campaign around PPC ads, blog advertising and targeted landing pages that we tested and then launched. Nothing tremendously fancy, just fundamentals.
I think this internet marketing thing might just work….
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More