Internet Marketing

This Internet Thing May Work…

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I’m at a convention for a client of mine right now. They just announced that the internet generated 9000 new customers for them during a 7-month test campaign run by us.

Their last national campaign that did anything – a print ad in a perfectly-targeted magazine – generated 300.

These customers cost them about $15 each. They make $400 on each customer.

We ran the whole campaign around PPC ads, blog advertising and targeted landing pages that we tested and then launched. Nothing tremendously fancy, just fundamentals.

I think this internet marketing thing might just work….

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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