Top 7 Signs You Have An Online Enemy

Ian Lurie

find an enemy
Copyblogger says one great way to bond with your prospects is by finding a common enemy.

(I’ll point out here that my personality makes it easier for me to count my friends than my enemies, so we’ll leave me out of this.)

I love the concept. And I can prove it. We launched a blog: It’s fun, a little cheeky maybe, but fun.

But we didn’t get a whole lot of interest at first.

Then another blog,, published a bit about us. That launched a lighthearted blog war. The results have been great for us – traffic is up by about 20%.

How do you know if you’ve got an enemy? Here are 7 signs:

  1. Your stomach hurts when you see their web site.
  2. When someone asks an innocent question about a company/person/organization, you launch into a 5-minute tirade.
  3. You have dreams of being a superhero and ending their evil reign of terror.
  4. When you chat with them, you smile. With lots of teeth.
  5. You tell everyone you really respect the company in question.
  6. You’re reasonably sure there Oughta Be A Law.
  7. You want to hang a billboard advertising your services. On their building.

Seriously, read Copyblogger’s post before you do anything. He’s got great advice.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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