Copyblogger says one great way to bond with your prospects is by finding a common enemy.
(I’ll point out here that my personality makes it easier for me to count my friends than my enemies, so we’ll leave me out of this.)
I love the concept. And I can prove it. We launched a blog: Bridezilla.com. It’s fun, a little cheeky maybe, but fun.
But we didn’t get a whole lot of interest at first.
Then another blog, GroomGroove.com, published a bit about us. That launched a lighthearted blog war. The results have been great for us – traffic is up by about 20%.
How do you know if you’ve got an enemy? Here are 7 signs:
- Your stomach hurts when you see their web site.
- When someone asks an innocent question about a company/person/organization, you launch into a 5-minute tirade.
- You have dreams of being a superhero and ending their evil reign of terror.
- When you chat with them, you smile. With lots of teeth.
- You tell everyone you really respect the company in question.
- You’re reasonably sure there Oughta Be A Law.
- You want to hang a billboard advertising your services. On their building.
Seriously, read Copyblogger’s post before you do anything. He’s got great advice.