Trees, Chunking, and Oversimplifying
Ian Lurie Sep 27 2007
But it’s also too simple.
It ignores the back-and-forth. Things don’t just feed outward like that, and I’m always leery of this kind of stuff – how many people will see this and take it as marketing gospel?
Aaron has lots of great stuff, but this one’s off the mark.
If I may be so bold, I think a diagram showing effectiveness by type of vehicle, and the interrelationships, is more effective. Sorta like this one: click here.
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Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More