Trees, Chunking, and Oversimplifying
Ian Lurie Sep 27 2007
But it’s also too simple.
It ignores the back-and-forth. Things don’t just feed outward like that, and I’m always leery of this kind of stuff – how many people will see this and take it as marketing gospel?
Aaron has lots of great stuff, but this one’s off the mark.
If I may be so bold, I think a diagram showing effectiveness by type of vehicle, and the interrelationships, is more effective. Sorta like this one: click here.
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Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More