Twitter: What is it?

Ian Lurie

I’m not sure. I’m trying out Twitter, the new phenomenon (I think).

Basically, Twitter lets you indulge your deepest narcissistic fantasies by telling the entire world what you’re doing, every second.

What are the marketing implications? is already marketing there. I’m not sure what else to say at this point. I’ll keep playing, and update you as I figure out more, or when I realize I’m just too old to ‘get it’.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. I think this is a wild idea, but it reminds me a lot of how the feed used to be on facebook. When it first came out it caused a huge uproar because people didn’t want everyone to know exactly what they were doing at any given time. They eventually gave you the option to turn that feature off, which most people do. I wonder how many people DO want people to know…

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