Use Google to Find Copycats
Ian Lurie Aug 22 2008
People will copy your web site. Why? I don’t know. Laziness, stupidity, whatever.
You can check occasionally by doing a quick search on Google:
- Copy a sentence from your web site. Something that won’t show up on many other sites.
- Go to Google.com
- Paste the sentence, with quotes around it, into the search box.
- Click ‘Google Search’
If you see other sites that say the same thing, have a quick look. I did this for my own company site today, and lo and behold:
Some pimply-faced Eastern European teenager decided to copy my site between porn viewing sessions. Here’s their portfolio page. Quick hint to plagiarists out there: Edit the damned copy before you post a duplicate of someone’s site.
Bears a shocking resemblance to our own:
So, CMDesign, do me a favor: Take down your ripoff of my site. Otherwise I’m going to fly over there and stuff you, head first, into the worst toilet I can find in Hungary. Which, if you guys are anything like Americans, is probably pretty bad.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More