Using Personas Boosts Conversion Rates 400%

Ian Lurie

Need I say more?
GrokDotCom has the article here.
When you’re done, you might want to read my articles about personas, too:
Creating Great Personas
The 4 Rules of Personas: Creating Great Personas, Part 2
3 Rules for Applying Personas to E-mail Marketing
Search Marketing and Personas: Opening Your Customer’s Heads

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Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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