Using Personas Boosts Conversion Rates 400%

Ian Lurie Nov 12 2007

Need I say more?
GrokDotCom has the article here.
When you’re done, you might want to read my articles about personas, too:
Creating Great Personas
The 4 Rules of Personas: Creating Great Personas, Part 2
3 Rules for Applying Personas to E-mail Marketing
Search Marketing and Personas: Opening Your Customer’s Heads

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tags : conversation marketing