Using Personas Boosts Conversion Rates 400%
Ian Lurie Nov 12 2007
Need I say more?
GrokDotCom has the article here.
When you’re done, you might want to read my articles about personas, too:
Creating Great Personas
The 4 Rules of Personas: Creating Great Personas, Part 2
3 Rules for Applying Personas to E-mail Marketing
Search Marketing and Personas: Opening Your Customer’s Heads
Technorati Tags: personas
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More