Vastu Shakra (aka Feng Shui) Web Design?

Ian Lurie
bagua has an article about a new ‘trend’ in web design: Web Vastu.

The proponents are attempting to shoehorn about 3,000 years of philosophy into web design and marketing, like this:

‘Earth is the layout, fire is the color, air is the HTML, space is name of the Web site, and water is the font and graphics,’ says Narang, adding that each must be chosen carefully and strike a balance with the other.

I agree in principle. And I won’t say anything else. Just have a look at their web site:

If I were them, I’d practice a little Vastu on my own web site, first.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

Start call to action

See how Portent can help you own your piece of the web.

End call to action


  1. Easy to slam.
    I have been a web and web-application designer for 8 years, graphic designer for 18. Recent sites and applications I have designed have won awards (one from the Jakob Nielsen group), been written up in Business 2.0, and have had eCommerce closing sales statistics increase by 300%.
    These are not fly-by-night companies. All are large, most Fortune 100-200.
    I consistently use principles of Feng Shui, Vaastu, and Wabi Sabi. Principles of Wabi Sabi have also been integral to the creation of Extreme Programming, Rapid Iteration Design and other important advances.
    Learn a bit more before putting it away, you might be surprised.
    [editor’s note: Michael, we’ll have to agree to disagree on this one. I’m willing to bet your success is based on your skills, and your skilled application of these principles, which have very little connection to the article that prompted this post. The way Web Vaastu was described in the original article, though, made it sound like so much snake oil.]

Comments are closed.

Close search overlay