Video: Google Webmaster Tools (Reality TV Version)

Ian Lurie

Google’s webmaster tools are a great search marketing tool. But they’re also a fantastic internet marketing tool, because they let you peek into the heads of your audience, and see how search engines (and probably your customers) are classifying you.
I recorded a brief video about it, and provided some quick guidance on getting set up:

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Or watch the hi-res version here. Note that it’s 61 megabytes – not a quick download.

This was indeed the reality TV version of my webcast. No script, plus my kids and their friends playing in the background. They were playing Harry Potter, so if you hear screams of “expecto patronum!” that’s why. I was not being attacked by dementors.

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Ian, this is a great video, thanks. I have a question: You say it’s “depressing” that Google hasn’t crawled your site in three days. In my case, Google crawls my site about once in every TEN days! What can I do to decrease the amount of time between crawls? Thanks.

  2. @Greg the more often you publish, the more often Google will crawl, especially if you have more sites linking to you. I’ve started consistently publishing new content every day. Google now recrawls my site daily, too…

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