Video: Google Webmaster Tools (Reality TV Version)
Ian Lurie Jan 2 2008
Google’s webmaster tools are a great search marketing tool. But they’re also a fantastic internet marketing tool, because they let you peek into the heads of your audience, and see how search engines (and probably your customers) are classifying you.
I recorded a brief video about it, and provided some quick guidance on getting set up:
Online Videos by Veoh.com
Or watch the hi-res version here. Note that it’s 61 megabytes – not a quick download.
This was indeed the reality TV version of my webcast. No script, plus my kids and their friends playing in the background. They were playing Harry Potter, so if you hear screams of “expecto patronum!” that’s why. I was not being attacked by dementors.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.