Video: Google Webmaster Tools (Reality TV Version)
Ian Lurie Jan 2 2008
Google’s webmaster tools are a great search marketing tool. But they’re also a fantastic internet marketing tool, because they let you peek into the heads of your audience, and see how search engines (and probably your customers) are classifying you.
I recorded a brief video about it, and provided some quick guidance on getting set up:
Online Videos by Veoh.com
Or watch the hi-res version here. Note that it’s 61 megabytes – not a quick download.
This was indeed the reality TV version of my webcast. No script, plus my kids and their friends playing in the background. They were playing Harry Potter, so if you hear screams of “expecto patronum!” that’s why. I was not being attacked by dementors.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More