Web 2.0 – For the Love of All That's Holy…

Ian Lurie



Stop using the phrase ‘web 2.0’!!!! Stop! Stopstopstopstopstop.

I can’t take it any more! This is not some magical leap forward on the internet. Nor is it a thing.

“Web 2.0” is a fiction – it’s a phrase someone made up in an attempt to differentiate their stuff from your stuff. It’s an attempt to turn 10 years of slow, hard evolution in web interactivity into a one-step. And it’s an attempt to attract unsuspecting venture capitalists.

Even worse, now some folks are using ‘web 3.0’. Gaaauuugh!

So, from now on, before you write or say ‘web 2.0’, pretend there is a large, troll-like creature behind you. Every time you say ‘web 2.0’, it is going to hit you with a big, spiky club.

Don’t believe me? Then believe Chris Pirillo.

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. I have always loathed internet catchphrases. Web 2.0 is just a sensationalist phrase, it really serves no purpose. Nice to see other people getting frustrated with its use.

  2. Seeing this on a marketing blog carries so much more punch than a random tech blog. Just as Chris said, it’s excellent to see the veil removed from this seemingly elusive-technology-turned-buzz-word.
    Besides, everyone knows that Web 3.0 is where it’s at now. 2.0 was so last year…

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