Note: I’ve had a bad day. A very, very bad day. One that, after a good night’s sleep, will fade away. But for now, it counts as bad, bad, bad. So take this with a grain of salt. That being said…
Another note: I posted angry. Now I am eating crow, here.
Are we all idiots? “All” meaning “me and some other people”. I’m starting to worry.
I walked into my office today to see this post on GrokDotCom. Auuuuuuugh!!!!
‘Viral Marketing’ and ‘Word of Mouth Marketing’ are another way of saying ‘marketing that works’. Well, ‘word of mouth marketing’ can also mean ‘lying’ but that’s a whole other can of worms. Oops. Just opened it. But they’re buzzwords that stuck, and those who use the most buzzwords, win.
10 minutes later a potential client gave me the cold shoulder because we didn’t have enough ‘viral experience’. Wha…? I’ve caught plenty of colds, if that’s what they mean. And I’ve done lots of work that ‘went viral’, whatever the hell that means. But since it didn’t have the right buzzword in our portfolio, oh well.
Then I saw this: The I-5 Slog.
Cute. Seems funny too. It seemed really clever. Then someone pointed out a critical fact: Most Horizon Air customers live along the stretch that this site makes fun of. I’m sure they’re taking this with good humor. But this ad was designed to win awards, not sell seats on airplanes.
Which brought me to this: Are we all idiots? Should we put more time into buzzwords and awards? Rather than wasting time on silly things like personas, search, analytics, etc.? Sure seems like that’s the ticket to greatness…