What's a Click Worth?

Ian Lurie

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Everyone should know what a click to their website is worth. And everyone should know they’re spending less than that to get those clicks.

Yet almost no one does. Which is sort of like landing an airplane when you’re not sure where the ground is.

It’s not too hard, trust me. As an experiment, I just finished a little quick worksheet that figures it out for you. Check it out here:

www.portent.com/clickworth.html

If you have any questions about it post ’em as comments here and I’ll answer as best I can.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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