What’s a Click Worth?
Ian Lurie Nov 10 2006
Everyone should know what a click to their website is worth. And everyone should know they’re spending less than that to get those clicks.
Yet almost no one does. Which is sort of like landing an airplane when you’re not sure where the ground is.
It’s not too hard, trust me. As an experiment, I just finished a little quick worksheet that figures it out for you. Check it out here:
If you have any questions about it post ’em as comments here and I’ll answer as best I can.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More