What’s a Click Worth?

Ian Lurie Nov 10 2006

Mouse PointerEveryone should know what a click to their website is worth. And everyone should know they’re spending less than that to get those clicks.

Yet almost no one does. Which is sort of like landing an airplane when you’re not sure where the ground is.

It’s not too hard, trust me. As an experiment, I just finished a little quick worksheet that figures it out for you. Check it out here:


If you have any questions about it post ’em as comments here and I’ll answer as best I can.

tags : conversation marketing