Who Runs The Web Site?
Ian Lurie Mar 22 2007
IT? Or Marketing? Or Sales?
The IT Department is buried with infrastructure tasks, security concerns and support. No one else at the company can do what they do. And they have no time to do anything else.
The marketing department is responsible for making sure people know the company when they need what it provides.
The sales department is responsible for converting those people to customers.
If you ask the IT department to fix/change the web site, you’ll be in line behind those security and infrastructure concerns. Rightfully so. If your internal network fails, or is breached, the web site won’t really be a concern, will it?
If you give the sale department a change to the web site, they’ll probably give it to the marketing department, or work with them to improve upon it and implement it.
If you give the marketing department a change to the web site, they have every incentive to consider the change, improve upon it, and implement it. If they don’t act that way, it’s time to find a new marketing department.
The marketing team runs the web site. In 12 years, I’ve never seen a successful web campaign run by any other portion of a company.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More