John Cass has an excellent post about why you blog. It’s in response to someone who’s giving up on blogging.
I love the points:
- It doesn’t have to be about straight-up income generation. Blogs are excellent customer relationship tools, not to mention a fantastic way to establish yourself.
- Just because everyone can blog doesn’t mean it’s “pedestrian”. Is talking pedestrian? No, but a conversation can be.
- Giving opinions makes blogging ‘messy’, true. But that’s what makes it great. Companies get valuable feedback. Politicians can learn what their electorate is thinking.
There’s more. I suggest you read it on John’s blog, PR Communications.