Why Blog?

Ian Lurie

John Cass has an excellent post about why you blog. It’s in response to someone who’s giving up on blogging.

I love the points:

  1. It doesn’t have to be about straight-up income generation. Blogs are excellent customer relationship tools, not to mention a fantastic way to establish yourself.
  2. Just because everyone can blog doesn’t mean it’s “pedestrian”. Is talking pedestrian? No, but a conversation can be.
  3. Giving opinions makes blogging ‘messy’, true. But that’s what makes it great. Companies get valuable feedback. Politicians can learn what their electorate is thinking.

There’s more. I suggest you read it on John’s blog, PR Communications.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. Thanks Ian, I thought it had to be said, especially when I read one of Dee’s blog readers state his thoughts were giving them pause for thought about business blogging.

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