Ian Lurie Feb 22 2007
John Cass has an excellent post about why you blog. It’s in response to someone who’s giving up on blogging.
I love the points:
- It doesn’t have to be about straight-up income generation. Blogs are excellent customer relationship tools, not to mention a fantastic way to establish yourself.
- Just because everyone can blog doesn’t mean it’s “pedestrian”. Is talking pedestrian? No, but a conversation can be.
- Giving opinions makes blogging ‘messy’, true. But that’s what makes it great. Companies get valuable feedback. Politicians can learn what their electorate is thinking.
There’s more. I suggest you read it on John’s blog, PR Communications.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More