Why Flash Home Pages Are Bad
Ian Lurie Oct 4 2006
I’ve tried for years to explain to clients why a Flash splash page is a bad idea. But SEOMOZ has the best comparison I’ve ever heard:
When we have clients who are thinking about Flash splash pages, we tell them to go to their local supermarket and bring a mime with them. Have the mime stand in front of the supermarket, and, as each customer tries to enter, do a little show that lasts two minutes, welcoming them to the supermarket and trying to explain the bread is on aisle six and milk is on sale today.
Don’t mess around. Just send people straight to the stuff they want. It’ll help in the search engines, too.
I don’t have to say anything else, really.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More