Kick-Ass Slack + Zapier Integrations for Marketers
Ian Lurie Aug 5 2016
This post will be very hard to read on a small screen. I show screen caps of Zapier steps. Sorry about that.
“I can’t keep track of it all.”
I hear (and say) this a lot. Marketers get drowned in data, posts, notes, texts, images and video. The only way to survive the experience is to consolidate it all. Slack’s a great place to do it: You can grab, filter and push all manner of information to it using Zapier.
These are four Zaps I use to kick data over to Slack. There’s a lot more you can do, but these should show you the possibilities:
Forward tweets from a list to Slack
I organize Tweetdeck based on lists. But my eyeballs start bouncing if I watch all the messages fly by. Plus, I have work to do.
So I set up a zap that monitors specific lists, looks for tweets with a minimum number of retweets and likes, and then forwards those to Slack:
Note: Use a different Slack bot name for each list. That way, you can quickly filter in Slack.
Send hot Subreddit posts to Slack
I forget Reddit all the time. This Zap checks specific subreddits, then forwards hot posts to a separate Slack channel:
Send new Facebook page posts to Slack
We manage a lot of Facebook pages. With this Zap, we see when new posts show up on client pages. It’s handy if there are several page administrators. We’ll know if someone, uh, gets enthusiastic.
Know if something got noindexed
Note: This one is extremely nerdy. Plus, don’t trust my code, because I’m a regular expressions idiot. Again, this is here to show you what’s possible.
I, of course, have never had this happen ever in my entire career, but it’d be nice to get a notification if some wahoo accidentally noindexes an entire site.
This Zap uses a little Python script to monitor, then sends a message to Slack if noindex pops up.
Consolidating is good. Zapier can grab the info. Slack is a good place to put it. There are a lot of integrations. Let me know what you come up with.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More