Kick-Ass Slack + Zapier Integrations for Marketers

Ian Lurie

This post will be very hard to read on a small screen. I show screen caps of Zapier steps. Sorry about that.

“I can’t keep track of it all.”

I hear (and say) this a lot. Marketers get drowned in data, posts, notes, texts, images and video. The only way to survive the experience is to consolidate it all. Slack’s a great place to do it: You can grab, filter and push all manner of information to it using Zapier.

These are four Zaps I use to kick data over to Slack. There’s a lot more you can do, but these should show you the possibilities:

Forward tweets from a list to Slack

I organize Tweetdeck based on lists. But my eyeballs start bouncing if I watch all the messages fly by. Plus, I have work to do.

So I set up a zap that monitors specific lists, looks for tweets with a minimum number of retweets and likes, and then forwards those to Slack:

Forwarding Twitter lists to Slack via Zapier

Forwarding Twitter lists to Slack via Zapier

Note: Use a different Slack bot name for each list. That way, you can quickly filter in Slack.


Send hot Subreddit posts to Slack

I forget Reddit all the time. This Zap checks specific subreddits, then forwards hot posts to a separate Slack channel:

Deliver hot reddit posts to a Slack channel

Deliver hot reddit posts to a Slack channel


Send new Facebook page posts to Slack

We manage a lot of Facebook pages. With this Zap, we see when new posts show up on client pages. It’s handy if there are several page administrators. We’ll know if someone, uh, gets enthusiastic.

Monitor Facebook Page Posts With Zapier and Slack
Monitor Facebook Page Posts With Zapier and Slack

Monitor Facebook Page Posts With Zapier and Slack


Know if something got noindexed

Note: This one is extremely nerdy. Plus, don’t trust my code, because I’m a regular expressions idiot. Again, this is here to show you what’s possible.

I, of course, have never had this happen ever in my entire career, but it’d be nice to get a notification if some wahoo accidentally noindexes an entire site.

This Zap uses a little Python script to monitor, then sends a message to Slack if noindex pops up.

Detecting Noindex

Detecting Noindex


Try it

Consolidating is good. Zapier can grab the info. Slack is a good place to put it. There are a lot of integrations. Let me know what you come up with.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at

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