The Portent Blog

  • Everything or Small Business Only?
SEO pagination tunnels and click depth visual exploration Featured

9 Jan, 2018

Pagination Tunnels – An Experiment in Crawlability and Click Depth

By Matthew Henry

We’ve all seen pagination links — those little numbered links at the top and bottom of multi-page content. They are used on blogs, e-commerce sites, webcomics, gallery pages, SERPs, and multi-page articles.   From the human visitor’s point of view, pagination is pretty simple. If you are on page one, and you want to see… Read More

Portent placeholder logo Random

10 May, 2007

Clearing Bloggage in 7 Easy Steps

By Ian Lurie

Have you looked at any presidential candidate’s blogs lately? How many are actually written by the candidate? I know they’re busy and all. But something like half of the world that uses the internet looks to blogs for unvarnished, or maybe just partly varnished, peek at what the candidates are thinking. So why doesn’t Hillary… Read More

Portent placeholder logo Random

8 May, 2007

Conversation Marketing Podcast Feed

By Ian Lurie

I am joining the 21st Century with my very own podcast feed. The feed includes my first interview, as well as the Google Analytics Tutorials. As I add more stuff, I’ll update the feed… The link: http://feeds.feedburner.com/ConversationMarketingPodcasts Technorati Tags: podcast

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Portent placeholder logo Internet Marketing

8 May, 2007

Blogging Success: Interview with Chris Furniss of the Weekly Geek Show

By Ian Lurie

An interview with Chris Furniss of The Weekly Geek Show. Chris offers advice on blogging based on his long experience.

Portent placeholder logo Analytics

8 May, 2007

Google Analytics 2.0

By Ian Lurie

Google is rolling out a new version of Google Analytics. If you have an Analytics account, you should be upgraded in the next couple of weeks. The new look and feel is much friendlier: But the coolest changes, in my opinion, are: Customizable dashboards. Automatically e-mailed reports. Easier date range selection. Google is billing this… Read More

Portent placeholder logo Analytics

8 May, 2007

Analytics Versus Reporting

By Ian Lurie

I’ve just started contributing a bit to the Wikipedia article on Web Analytics. My main focus right now: The difference between web analytics and web traffic reporting. To me: Analytics is the practice of analysis, where a person looks at data and attempts to draw useful conclusions. Traffic reporting is usually done by software, like… Read More

Portent placeholder logo Analytics

7 May, 2007

5000% ROI Increase With Analytics

By Ian Lurie

Jeremiah interviewed Avinash Kaushik, who reports that adding a person to manage web analytics can increase ROI as much as 5000%. Duh. Drive down the road with your eyes closed. How far do you get? (please don’t – it’s just a metaphor) Now drive down the road with your eyes open. You get farther, right?… Read More

Portent placeholder logo Internet Marketing

4 May, 2007

Do Microformats Matter?

By Ian Lurie

Yes. Microformats let you tag individual pieces of information on a web page so that you know what they’re about. So, for example, instead of just putting: Ian Lurie Conversation Marketing on my page, I could add a little markup to it: <span class=”vcard”> <span class=”fn”>Ian Lurie</span> <span class=”org”>Conversation Marketing</span> </span>   Ignoring the weird… Read More

Portent placeholder logo SEO

3 May, 2007

Wikipedia love: How to get it

By Ian Lurie

Wikipedia.com controls a lot of traffic. They dominate the Google rankings for just about every subject, and can have a profound effect on your search marketing efforts. So, a link from Wikipedia can really help out. Search Engine Land has a great article on the long-term strategy for positioning yourself on Wikipedia. I have a… Read More

Portent placeholder logo Internet Marketing

2 May, 2007

The Dip in Internet Marketing

By Ian Lurie

I just finished reading Seth Godin’s The Dip. It inspired me, and I created a little comic, tapping the very limits of my artistic skills, to tie Seth’s insights to internet marketing: First, decide you want to be the Best In The World, in your own little marketplace. You launch your new site. You’re thrilled,… Read More

Portent placeholder logo Internet Marketing

1 May, 2007

Seth Godin Asks: Will the iPhone Win?

By Ian Lurie

Yes. It will. Not only is the iPhone a game-changing device, it’s also being masterfully marketed to capture the long tail before it even hits the market (is that possible?). Plus, Apple is reinventing the phone, but only by combining things that folks already like, and use. So, there’s my prediction. We’ll see how that… Read More

Portent placeholder logo Analytics

1 May, 2007

ClickTale: Attention Analytics, Finally!

By Ian Lurie

ClickTale has just launched the beta version of their analytics tool, and I got a peek. In short, it’s a winner. Imagine watching how someone actually scrolls through a page on your site. Then imagine seeing exactly what gets the most attention, and where your users give up or convert. That’s ClickTale. ClickTale records user… Read More

Portent placeholder logo Design & Development

30 Apr, 2007

Movable Type: Not Just For Blogs

By Ian Lurie

Six Apart created the popular TypePad and Movable Type blogging systems. But Movable Type isn’t just for blogging. It’s also a solid content management system. You can create templates and pages within Movable Type and have them act as ‘normal’ web pages, rather than blog entries. Then the site editor can log in and edit… Read More

Portent placeholder logo Internet Marketing

27 Apr, 2007

3 Ways To Prepare for YouTube Video Ads

By Ian Lurie

Looks like Google will be introducing YouTube ads in the next few months. The model will likely share revenue with the video creators. Assuming that’s the case, what’s the impact? If you’re a content creator who uses YouTube, what can you do to capitalize? First, read up. The RedHerring article suggests Google will put very… Read More

Portent placeholder logo Internet Marketing

26 Apr, 2007

Top 7 Signs You Have An Online Enemy

By Ian Lurie

Copyblogger says one great way to bond with your prospects is by finding a common enemy. (I’ll point out here that my personality makes it easier for me to count my friends than my enemies, so we’ll leave me out of this.) I love the concept. And I can prove it. We launched a blog:… Read More

Portent placeholder logo Internet Marketing

25 Apr, 2007

Marketing In An Inchworm-Shaped World

By Ian Lurie

Bruce Lee (It’s just his name, OK?! He’s not related) just showed me why all marketing is hopeless. Sigh. An inchworm can explain it. Take an inchworm when it’s curved. Then put a drop of water on it’s back. Try to predict which way the water will slide. The best you can do is be… Read More