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SEO Lessons from industry experts Eric Wu and Julie Goodman Featured

10 May, 2017

Wisdom from the Trenches: An Interview with BloomNation’s Eric Wu on SEO, Product, and Marketing

By Julie Goodman

This is cheesy but true. It takes a village of phenomenal people to “raise” and train good digital and search marketers. As SEOs, Product Managers, and Social Media strategists, our work is not created alone in a vacuum. We don’t simply apply a static set of best practices and hope for the best. We need… Read More

Portent Placeholder Internet Marketing

19 Mar, 2007

John Battelle On Conversational Media

By Ian Lurie

John Battelle has a three-parter on his blog about ‘Conversational Media’. He comes at Conversation Marketing from a different angle, talking about Packaged Goods Media versus Conversational Media: Packaged Goods Media provides you with a one-way, broadcast medium. You print/film/edit and then send it out. Then cross your fingers. John points out that this kind… Read More

Portent Placeholder Random

18 Mar, 2007

Cool Photo Album Publishing Tools

By Ian Lurie

It’s Sunday, and I’m noodling around with ways to post photos to my various family sites. I use Flickr, of course, and I used to post photos using a script in Photoshop, but recently I found two other tools everyone may want to try: JAlbum is a great way to create, organize and skin albums… Read More

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Portent Placeholder Design & Development

15 Mar, 2007

10 Steps In Good Web Design

By Ian Lurie

“It’ll cost $X to build your new site.”, I say. “WHAT?!”. Your mouth drops open, “Why on earth would it cost that much?!” Here we go. These are the steps it takes to create a website that will look cool and actually (gasp) help you do business: Step 0: Why? Why do you need a… Read More

Portent Placeholder Internet Marketing

14 Mar, 2007

7 Ways to Wreck Internet Marketing

By Ian Lurie

Seven ways to guarantee that you get zero return on your internet investment: Treat your website as an island. It’s just a web site, after all. Don’t worry about getting people to find you, or how you’ll collect and manage leads, or how you’ll handle fulfillment. Build a site you love. Use all of your… Read More

Portent Placeholder Analytics

13 Mar, 2007

Google Analytics Video Tutorial 3: A Correction

By Ian Lurie

Justin pointed out an error I’d made in Google Analytics Tutorial 3: I wanted to bring up one point re: Tutorial #3. In the video you show how to cross segment referral traffic based on Content. I think this part of the video may be a bit off. When I cross segment my Referring Source… Read More

Analytics

12 Mar, 2007

Google Analytics Video Tutorial 5: Search Analytics

By Ian Lurie

While we wait for my goal tracking data to percolate a bit, I’ve reviewed some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts. This lesson includes: Interpreting keyword data. Judging the value of keywords against each other. Placing keyword and search traffic in the context… Read More

Portent Placeholder Analytics

10 Mar, 2007

Use Analytics To Adjust Your Site: An Example

By Ian Lurie

The amount of time folks spend on a page may tell you something’s wrong. So, why does this video have an average view time of 1:30, when the others all average 4 minutes or more? I’m guessing three possible reasons: I don’t have a large-size, downloadable video available for download. So, I’m going to replace… Read More

Internet Marketing

9 Mar, 2007

Busy Busy

By Ian Lurie

No, I haven’t disappeared. I have been really busy as my firm has signed additional clients (a good problem). The next Google Analytics tutorial will be up in the next few days…

Internet Marketing

7 Mar, 2007

Greatest Spam Subject Line Ever

By Ian Lurie

Ink & Toner: The Gift Of Love Really – I just received an unsolicited e-mail that had that as the subject line.

Portent Placeholder SEO

6 Mar, 2007

4 Ways to Prepare for Google Personalized Search

By Ian Lurie

Google is really pushing personalized search these days. That’s going to have a profound effect on search marketing, because you won’t be able to game web sites by over-focusing on a single phrase. Since Google Account holders’ search results will be based, in part, on their search history, stuffing your site to bursting with a… Read More

Portent Placeholder Internet Marketing

4 Mar, 2007

Presidential Campaign Web Site: The Recipe

By Ian Lurie

My recipe for a presidential campaign web site. If you’re running for president, save yourself some time and just cut-and-paste: ———————- Hi, my name is INSERT NAME HERE. Come watch videos of me on INSERT NAME HERE TV. Join my team! Read my blog, even though I never write on it! I’m one of you!… Read More

Portent Placeholder Analytics

2 Mar, 2007

Google Analytics Tutorial 4: Working With Goals

By Ian Lurie

Never let it be said that I don’t observe & adjust! Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals. This is my first crack at it. In this video, I review: What a goal really is. Different kinds of goals. How to set… Read More

Portent Placeholder Random

28 Feb, 2007

How I Keep In Touch

By Ian Lurie

Brian asked me how I keep in touch with family and friends. An interesting question – I spend lots of time on this blog talking about how to keep in touch with customers, but I spend vastly more time chatting, calling or writing to friends and family. Here’s what I use: Face to face contact.… Read More

Analytics

27 Feb, 2007

Google Analytics Tutorial 3: Digging Deeper

By Ian Lurie

At long last, here’s installment 3 of my Google Analytics tutorials. Please excuse some very choppy editing – I had to get rid of various coughs, sneezes and other viral sounds you just didn’t need to hear. In it, I talk about the analysis menu and using it to: Learn where people who view a… Read More

Portent Placeholder Internet Marketing

26 Feb, 2007

Internet Marketing Billing and Rates: What’s Fair?

By Ian Lurie

How much should you pay for internet marketing? When you hire an internet marketer you’re getting something that’s part commodity and part value. The commodity is the actual hours put into the project. It’s me and my team sitting at a keyboard, typing up a report or organizing a meeting. It can unfortunately also include… Read More