The Portent Blog

  • Everything or Small Business Only?
Featured

11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

By Zac Heinrichs

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More

Portent Placeholder Internet Marketing

27 Mar, 2007

John McCain MySpace Page Defaced

By Ian Lurie

I’d be more sympathetic, except that he got vandalized because his staff used a template without giving credit to the designer. Full story here.

simple, easy and fast  - a collage of isolated words in vintage letterpress wood type Internet Marketing

26 Mar, 2007

5 Easy Tips for Internet Marketing Best Practices

By Ian Lurie

Provide an easy way for folks to reach you. Answer e-mail information requests in less than a day. Make sure every page loads in 3 seconds or less on a broadband connection. Make sure your site looks the same in Internet Explorer 6 and 7, Firefox 1 and 2. Let people opt in. Let people… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Portent Placeholder Internet Marketing

24 Mar, 2007

Question of the Day: Focus Groups

By Ian Lurie

Which is better? The idea that everyone likes? Or the one that everyone talks about?

Portent Placeholder Internet Marketing

22 Mar, 2007

Who Runs The Web Site?

By Ian Lurie

IT? Or Marketing? Or Sales? The IT Department is buried with infrastructure tasks, security concerns and support. No one else at the company can do what they do. And they have no time to do anything else. The marketing department is responsible for making sure people know the company when they need what it provides.… Read More

Portent Placeholder Internet Marketing

21 Mar, 2007

Website Launch Checklist

By Ian Lurie

You’ve got your new site. You’re so dang proud of it. And today it goes live! OK, now what? Here are six things you should always do when launching a new web site. Note: They’re all free. Download Xenu Link Sleuth (Windows only, sorry) and check your site for busted links. Of course you already… Read More

Portent Placeholder Random

20 Mar, 2007

Account Executive Wanted

By Ian Lurie

Brief business interlude: My company, Portent, is hiring. We need an Account Executive with at least 1 years’ experience in that role. If you have any questions, please e-mail me: ian AT portent DOT com.

Portent Placeholder Internet Marketing

20 Mar, 2007

Customer Focus & Spiders

By Ian Lurie

I was just on the phone advising a client when a spider the size of my wallet came crawling up my arm. Seattle is the spider capital of America, by the way. I flicked it off without missing a beat. I doubt the client even noticed. I didn’t scream at 40 decibels or anything. If… Read More

Portent Placeholder Internet Marketing

19 Mar, 2007

My Feelings About ‘Web 2.0’

By Ian Lurie

In a single, really big image (don’t worry, it’s a cartoon, and it’s totally work-appropriate).

Portent Placeholder Internet Marketing

19 Mar, 2007

John Battelle On Conversational Media

By Ian Lurie

John Battelle has a three-parter on his blog about ‘Conversational Media’. He comes at Conversation Marketing from a different angle, talking about Packaged Goods Media versus Conversational Media: Packaged Goods Media provides you with a one-way, broadcast medium. You print/film/edit and then send it out. Then cross your fingers. John points out that this kind… Read More

Portent Placeholder Random

18 Mar, 2007

Cool Photo Album Publishing Tools

By Ian Lurie

It’s Sunday, and I’m noodling around with ways to post photos to my various family sites. I use Flickr, of course, and I used to post photos using a script in Photoshop, but recently I found two other tools everyone may want to try: JAlbum is a great way to create, organize and skin albums… Read More

Portent Placeholder Design & Development

15 Mar, 2007

10 Steps In Good Web Design

By Ian Lurie

“It’ll cost $X to build your new site.”, I say. “WHAT?!”. Your mouth drops open, “Why on earth would it cost that much?!” Here we go. These are the steps it takes to create a website that will look cool and actually (gasp) help you do business: Step 0: Why? Why do you need a… Read More

Portent Placeholder Internet Marketing

14 Mar, 2007

7 Ways to Wreck Internet Marketing

By Ian Lurie

Seven ways to guarantee that you get zero return on your internet investment: Treat your website as an island. It’s just a web site, after all. Don’t worry about getting people to find you, or how you’ll collect and manage leads, or how you’ll handle fulfillment. Build a site you love. Use all of your… Read More

Portent Placeholder Analytics

13 Mar, 2007

Google Analytics Video Tutorial 3: A Correction

By Ian Lurie

Justin pointed out an error I’d made in Google Analytics Tutorial 3: I wanted to bring up one point re: Tutorial #3. In the video you show how to cross segment referral traffic based on Content. I think this part of the video may be a bit off. When I cross segment my Referring Source… Read More

Analytics

12 Mar, 2007

Google Analytics Video Tutorial 5: Search Analytics

By Ian Lurie

While we wait for my goal tracking data to percolate a bit, I’ve reviewed some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts. This lesson includes: Interpreting keyword data. Judging the value of keywords against each other. Placing keyword and search traffic in the context… Read More

Portent Placeholder Analytics

10 Mar, 2007

Use Analytics To Adjust Your Site: An Example

By Ian Lurie

The amount of time folks spend on a page may tell you something’s wrong. So, why does this video have an average view time of 1:30, when the others all average 4 minutes or more? I’m guessing three possible reasons: I don’t have a large-size, downloadable video available for download. So, I’m going to replace… Read More