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How to Use Keyword Ranking Reports - Portent Featured

22 Feb, 2017

How to use keyword ranking reports without them using you: A 3-step guide

By Michael Wiegand

This is a companion blog post for my talk at MozCon Local next Tuesday on Powerful Ranking Reports using Google Data Studio. I won’t go into nuts and bolts here — I’ll save that for those who can make it out to the show. But I will go into the new frontier for ranking data… Read More

Portent Placeholder Internet Marketing

19 Feb, 2007

5 Internet Strategy Lessons From Hillary Clinton

By Ian Lurie

Hillary Clinton’s online presidential campaign holds some valuable lessons. She knows the room. Her site has video and lets folks get engaged through event planning and attendance. It’s a personable setup. She dressed appropriately, with a simple, clean site design that doesn’t get in the way of her message. Unfortunately, there are some problems: She… Read More

Portent Placeholder Internet Marketing

17 Feb, 2007

Tag, You’re It

By Ian Lurie

Apparently we have a game of online tag going on. John Cass tagged me. I’m to tag five other people. No mean feat on a Saturday morning without any caffeine, but here goes. I may not look like much, but I’m wiry… (Ian goes running around the blog playground) Ha! Jeremiah, you’re it! And so… Read More

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Portent Placeholder Analytics

16 Feb, 2007

Pageviews are dead? 4 Other Must-Have Attention Metrics

By Ian Lurie

I’m not 100% sure I agree that pageviews are dead, but folks sure are talking about it a lot. Pageviews have long been seen as the best measure of audience attention and loyalty. But the advent of AJAX and other technologies let visitors browse content without loading a new page. That, in turn, means that… Read More

Analytics

15 Feb, 2007

Google Analytics Video Tutorial 2: Essential Stats

By Ian Lurie

Last time, I went over how to set up your Google Analytics account. This time, I'll discuss the four essential statistics that, no matter what, you must keep an eye on in Google Analytics:

Portent Placeholder Random

14 Feb, 2007

Google Typo?

By Ian Lurie

Not sure if Google did this intentionally, but what’s missing from this logo? Update: Well, apparently life with two kids in the suburbs has sucked all romance from me. The ‘L’ is missing on purpose: Here’s what Google said. I still don’t get it. If anyone wants to help save my sanity, please, explain. Of… Read More

Portent Placeholder PPC

13 Feb, 2007

Review of Yahoo’s Panama: The First Week

By Ian Lurie

Has Yahoo Panama really made a difference? Yahoo’s new paid search ranking algorithm ranks ads based on ad quality and click through rate, as well as bid amount. I’ve been tracking 10 different ads for two different clients. Higher Impressions & Clicks All ads in the test are seeing higher impression counts since the 5th… Read More

Portent Placeholder Internet Marketing

12 Feb, 2007

5 Easy E-mail Marketing Improvements

By Ian Lurie

If you’re responsible for your company’s e-mail marketing, here are five things that’ll generate better response and make you a hero: Add ‘whitelisting’ instructions on the signup confirmation page: Telling folks to add your email newsletter’s ‘from’ address to their address books will mean your e-mail lands in fewer spam folders. Adding this to one… Read More

Portent Placeholder Analytics

12 Feb, 2007

Google Analytics Tutorial 1: Setup

By Ian Lurie

My very first video post reviews how to set up Google Analytics on your site.

Internet Marketing

10 Feb, 2007

Conversation Marketing Book, 2.0

By Ian Lurie

Some of you already know I posted my entire book, Conversation Marketing, online. I’ve just posted some changes per the great suggestions I received: You can now switch between the large-type version and a smaller, san-serif version. The chapter navigation is on the left – right-hand side is a little too artsy for a book,… Read More

Portent Placeholder Internet Marketing

10 Feb, 2007

Internet Marketing Bill of Rights

By Ian Lurie

I've been working on an Internet Marketing Bill of Rights of sorts for internet marketers and their clients. Here's what I've got so far:

Portent Placeholder SEO

9 Feb, 2007

Five Great Ways to Remain Invisible

By Ian Lurie

After a long week, it's nice to use some negative reinforcement for SEO training. Read on for the best ways to make sure you never show up in any search engine, ever.

Internet Marketing

8 Feb, 2007

The Machine is Us/ing Us

By Ian Lurie

This is too brilliant, and cool, for words. So I’ll just let you watch it:

Portent Placeholder Internet Marketing

8 Feb, 2007

10 Must-Have Internet Marketing Tools

By Ian Lurie

10 tools you shouldn't do without if you're trying to get a grip on internet marketing, or if you just like to look at cool stuff.

Portent Placeholder Internet Marketing

7 Feb, 2007

Your Big Chance to Critique My Work

By Ian Lurie

I’m trying a bit of my own internet direct marketing techniques this week, with a promotion around my company’s new consulting programs: /services/strategy I would greatly appreciate any feedback folks might have…

Portent Placeholder SEO

7 Feb, 2007

Search Marketing Versus Simpletons

By Ian Lurie

Muhammad at Pronet shows us a video as an indication as to why social sites, like Digg.com, hate search engine marketers. The video he shows is horrible. The guy in the video is recommending unethical, short-sighted strategies that achieve nothing, or worse. Add links to social bookmarking sites three times a week?! This strategy would… Read More