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15 Sep, 2016

The Complete Guide to Robots.txt

By Matthew Henry

Robots.txt is a small text file that lives in the root directory of a website. It tells well-behaved crawlers whether to crawl certain parts of the site or not. The file uses simple syntax to be easy for crawlers to put in place (which makes it easy for webmasters to put in place, too). Write… Read More

Portent Placeholder SEO

26 Jan, 2007

Beware SEO Snake Oil

By Ian Lurie

Matt Cutts has a great post about someone he caught using unethical but ‘undetectable’ search engine optimization techniques. The short version: If your search marketing firm/consultant mentions using ‘doorway pages’ or something like that to help you move up in the rankings, run. If they won’t tell you what they’re doing, run faster. http://www.mattcutts.com/blog/undetectable-spam/

Portent Placeholder Internet Marketing

23 Jan, 2007

The Square Root Rule

By Ian Lurie

Ever wonder if you could predict, with any accuracy at all, when you’ll hit diminishing returns on an advertising buy? It’s pretty important, yet almost impossible to figure out, or so you’d think. It’s not actually all that hard, if you follow the square root rule. I’m not even going to try to explain it… Read More

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man in blue suit doing some research on the internet Internet Marketing

22 Jan, 2007

It’s Not Just About Search

By Ian Lurie

I talk a lot about search marketing and search engine optimization, and how important they are as lead generators. That’s true. But there are other vehicles, too, and you can’t ignore them. Here’s a quick example: A client of ours was using pay per click to promote a business opportunity. We did everything right: Highly… Read More

Portent Placeholder Design & Development

20 Jan, 2007

Ego-Driven Design

By Ian Lurie

I’ve gotten great comments since I put my book online. One of the best was: As I continue reading, I am hoping for insight on how to respectfully convince the ego-driven website owners to convert to a conversation-based approach. Can it even be done?  They wrote that to me after reading about how to… Read More

Internet Marketing

19 Jan, 2007

My Book, for Free, Day 2

By Ian Lurie

Thanks everyone for the great input regarding my book, which is now online for free, in HTML. Some changes, and a bit of explanation: Some folks noticed some missing “f’s”. Two-word explanation: Regular Expressions. For those who don’t know what a regular expression is, consider it a nuclear search and replace. Used correctly, it’s a… Read More

Internet Marketing

18 Jan, 2007

My Book, for Free, Online

By Ian Lurie

I've just taken a deep breath and published Conversation Marketing online, in HTML, for free. You can now read it in your browser for nuthin'...

Internet Marketing

18 Jan, 2007

No One’s ‘Just a Web Site’

By Ian Lurie

I wrote this entry on our company wiki, and thought I’d share it here, too: Whether they know it or not, none of our clients come to us for ‘just a web site’. We are an internet marketing agency. That means we’re helping every client ring the cash register more efficiently and more often using… Read More

Portent Placeholder SEO

16 Jan, 2007

WikiSeek Search Engine: First Impressions

By Ian Lurie

Wikipedia's new Wikiseek has a very long way to go in the world of search engines.

Portent Placeholder Internet Marketing

15 Jan, 2007

Halfway Doesn’t Work

By Ian Lurie

Don't do internet marketing halfway. It won't pay off.

Portent Placeholder Internet Marketing

14 Jan, 2007

How Much Copying is OK?

By Ian Lurie

What's the limit when someone copies your writing? Does publishing an RSS feed give them permission to duplicate the content on your home page?

Shopping cart icon Design & Development

13 Jan, 2007

Usability Is About The Details

By Ian Lurie

My firm just re-launched ColdHeat’s web site. The team did an amazing job. But the most remarkable thing about the site is a bunch of little things that make it a pleasure to use (I can brag like this because I had almost nothing to do with the new design). My favorite example. Here’s the… Read More

Portent Placeholder Internet Marketing

12 Jan, 2007

What Are They Thinking?

By Ian Lurie

Campaign Monitor has a post about Microsoft's Outlook 2007 implementation of HTML e-mail. It's not good. Exactly what genius decided to yank standardized HTML support and take a 5-year step backwards?!

Portent Placeholder SEO

12 Jan, 2007

Google PageRank Update

By Ian Lurie

Just a quick note for those of you whose palms sweat when your search ranking changes: Google is updating pagerank system-wide (I think) right now. They started earlier this week. So no, you’re not going nuts if you think your ranking has yo-yoed a bit.

Portent Placeholder Internet Marketing

10 Jan, 2007

Imitation Sucks

By Ian Lurie

Imitation without permission is not the sincerest form of flattery. It makes me very, very angry.

An internet marketing company called Vodazon in Barcelona apparently decided that Portent's design was just great. They also liked our content, our portfolio, our Google certification, our news and just about everything else.

So rather than waste time and effort on silly things like, oh, original work, they ripped off our entire site.

Portent Placeholder Internet Marketing

10 Jan, 2007

A Conversation Marketing Refresher

By Ian Lurie

I'm prepping for my talk tonight at the SDMA (the Seattle Direct Marketing Association) and realized it's been a long time since I revisited the fundamentals of Conversation Marketing. Here's a quick overview of how it all fits together.