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5 Apr, 2018

Facebook Marketing: What’s Changing, What’s Not, & What To Do

By Ian Lurie

OH GODS FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the social network to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars,… Read More

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12 Jul, 2006

ClickTale: Film user interaction with your site

By Ian Lurie

ClickTale is an about-to-be-released tool that will let you basically create movies of visitors’ use of your site. I don’t know much about it (just applied for the beta program) but have a look. It’s definitely got huge potential. What’s better than knowing exactly how, and when, people clicked?

Internet Marketing

11 Jul, 2006

Stock Photos + E-mail = Lousy

By Ian Lurie

Stock photography in an e-mail blast is a total turn-off. Trust me.

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3 Jul, 2006

Clueless in Congress

By Ian Lurie

The Senators and Representatives deciding the fate of net neutrality have no clue about the internet. Here's proof.

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2 Jul, 2006

Internet Marketing and Small Teams

By Ian Lurie

I’ve never handled an internet marketing project with a team larger than four or five people: A marketer, a developer, a designer, a project manager, and maybe, if it’s a really big project, a producer. Our typical teams are closer to three: A marketer, a designer and a project manager, with a developer in occasional… Read More

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1 Jul, 2006

Truth in Marketing: What we can learn from the Tour de France

By Ian Lurie

The scandal hanging over this year's Tour de France holds a lesson for marketers everywhere.

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29 Jun, 2006

Reviewed: Google Checkout Payment System

By Ian Lurie

Google just released their new Google Checkout service. Like PayPal, this service promises to let you easily accept credit card payments on your site. Does it live up to expectations, though? I set up Google Checkout on my own site as a test. Read the review...

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27 Jun, 2006

Banner Ad Blindness

By Ian Lurie

ClickZ's latest article about banner ads says most users ignore them. I'm hardly a big fan of banners, but I don't totally agree, either. Read on to learn why.

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26 Jun, 2006

Vastu Shakra (aka Feng Shui) Web Design?

By Ian Lurie

CNN is calling Vastu Shakra web design a new trend online. True, or hooey? You make the call...

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22 Jun, 2006

Active vs. Passive SEO: Seth Godin

By Ian Lurie

A few changes to Seth Godin's post about active versus passive SEO.

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22 Jun, 2006

Google Launching Cost-Per-Action Network

By Ian Lurie

Google is testing a cost per action network. This could shake up online advertising...

Internet Marketing

16 Jun, 2006

Conversation Marketing Applied

By Ian Lurie

I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page...

Portent placeholder logo Internet Marketing

14 Jun, 2006

SEO Stats: Local Search Grows

By Ian Lurie

Ignore search marketing, and internet marketing, and your audience may walk away from you. Here’s a few interesting stats from Understanding Searcher Behavior: Over half of search engine users now substitute internet search for the phone book. 43% of search engine users now use search engines to find local services. Local search is a growing… Read More

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13 Jun, 2006

Internet Marketing Case Study: Testing Works

By Ian Lurie

Testing works. It doesn’t just work. It kicks butt. Here’s a recent example: We ran a lead generation campaign for a client. We had 4 landing pages and made sure that 25% of our audience landed on each one. These landing pages were not all that different. We used two possible headlines and two possible… Read More

Internet Marketing

13 Jun, 2006

Marketing, Clueless

By Ian Lurie

One lesson, two examples, and proof (as if it were really necessary) that I’m not infallible: First, the lesson: If an online ad venue is a flop at 1x, increasing it to 6x will only make it a bigger flop. I just got a call from a sales rep from an ad network. They explained… Read More

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8 Jun, 2006

Nike vs. Adidas for Soccer Supremacy

By Ian Lurie

Nike is looking to unseat Adidas as the accepted leader in soccer (football for most of the world) gear. They're focusing a lot of their efforts on the internet, with a site called NikeSoccer.com and a campaign featuring Brazilian player Joga Bonito. Adidas controls most of the World Cup-affiliated advertising on TV, in print and on radio. So Nike is using the web to make their mark with a younger, newer audience. I don't know if it'll work, but the merits are clear: Nike is acting 'small', eschewing media channels that Adidas has wrapped up, and is going right around them online.