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How to Use Keyword Ranking Reports - Portent Featured

22 Feb, 2017

How to use keyword ranking reports without them using you: A 3-step guide

By Michael Wiegand

This is a companion blog post for my talk at MozCon Local next Tuesday on Powerful Ranking Reports using Google Data Studio. I won’t go into nuts and bolts here — I’ll save that for those who can make it out to the show. But I will go into the new frontier for ranking data… Read More

Portent Placeholder Random

30 Sep, 2004

RSS and the Debates: RSS Has Arrived

By Ian Lurie

I just finished a short piece on RSS and it’s value as a marketing tool, and found this article on Wired. The Bush/Cheney campaign will use RSS to push a live feed to thousands of pro-Bush blogs, during the debate. From the Bush campaign site: “Track the debates on your personal Web site or blog… Read More

Portent Placeholder Internet Marketing

30 Sep, 2004

Make a Connection With RSS

By Ian Lurie

The Implications of RSS in a Marketing Environment The most tenuous moment in internet marketing comes when your audience is ready to leave your site. Will they come back? How will you keep in touch? The traditional answer is e-mail – a well-written newsletter is a powerful permission marketing tool that can inform, educate and… Read More

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Internet Marketing

28 Sep, 2004

Content Management and SEO

By Ian Lurie

I just published a short piece about content management-driven sites, search engine optimization, and why the two don’t have to be mutually exclusive. Having a good content management system is important in any Conversation Marketing campaign. So is SEO. It used to be the case that dynamic web sites were invisible to search engines –… Read More

Portent Placeholder Analytics

27 Sep, 2004

Analyzing SEO Results

By Ian Lurie

At first glance, measuring the results of a search engine optimization campaign seems easy: If you get a high rank for the keywords and phrases you’re targeting, then it’s working. If you don’t, then it’s not. But good, organic search engine optimization often brings unexpected results, by getting you high rank for terms you didn’t… Read More

Portent Placeholder Internet Marketing

24 Sep, 2004

Reviewing JohnKerry.com

By Ian Lurie

Courtesy of Wikimedia Commons I’m a Democrat. I’ll just say that right now. So what I’m about to say in this article is said in the best possible spirit. Senator Kerry, I really hope you win. I really do. But your web site is awful. Let me count the ways: Registration required? Let’s start with… Read More

Portent Placeholder SEO

22 Sep, 2004

Quantifying SEO

By Ian Lurie

Matthew Henry just completed a great article about metrics in search engine optimization. His two metrics – Relative Position Index (RPI) and Click-Through Prediction (CTP) – have helped me prepare and target search marketing campaigns for years now. Some of the math is a little daunting for a marketing guy like me, but the message… Read More

Portent Placeholder Internet Marketing

10 Sep, 2004

The Colloquium

By Ian Lurie

Editor’s Note: Lenora Edwards is helping build the concept of Conversation Marketing – as part of that she’s working with me in organizing and running the upcoming Conversation Marketing Colloquium. Read on to get her thoughts on marketing in general, Conversation Marketing specifically, and why dogs like dog food… I am so excited about our… Read More

Portent Placeholder Random

7 Sep, 2004

SEO Matters

By Ian Lurie

Here’s a great article about SEO – the authors note how few companies use it, and how 7 out of 9 companies that do use SEO reap benefits. Brag modestly – use search engine optimization – and you get access to some of the lowest-cost, highest-impact marketing and communications you can find.

Portent Placeholder Design & Development

22 Jul, 2004

Unselfish Design: Building a site for your audience, not yourself

By Ian Lurie

When you picture your web site, who is it for? You, or your audience/customers/clients? Seems obvious, right? A web site is built to address the needs of someone else. You want visitors to buy your product, get your message, support your cause, etc. and the only way to do that is to build a web… Read More

Portent Placeholder Design & Development

19 Jul, 2004

Contingency Design: Learning to Say You’re Sorry

By Ian Lurie

Ever had a miserable customer experience, but walked away smiling? The lousy dinner that was followed up with free dessert? The terrible phone service compensated by two months free? How about a free First Class upgrade after your flight was delayed? Why did you walk away happy? The meal sucked. The phone company drove you… Read More

Portent Placeholder Internet Marketing

28 Jun, 2004

Why did Comdex fail?

By Ian Lurie

I’d argue Comdex failed because the conference organizers did not have an ongoing conversation with their attendees. In contrast to Comdex, Jupiter Media’s Search engine Strategies conference is successful. Why? Well the Search Engine Strategies conference is linked with one of the leading web sites about search engines: SearchEngineWatch.com. SearchEngineWatch.com’s has a large subscriber base… Read More

Portent Placeholder SEO

17 Jun, 2004

Search Engine Optimization: Don’t Forget the Audience

By Ian Lurie

Here’s a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just… had… to get… ten… more… words… I spend a… Read More

Portent Placeholder Internet Marketing

14 Jun, 2004

Keep the Ball Rolling: Ruminations on Conversation Marketing

By Ian Lurie

Thoughts about Internet marketing versus traditional marketing, and where Conversation Marketing fits in. Warning, this essay is stream-of-consciousness...

Internet Marketing

12 Jun, 2004

Making Conversations Work

By Ian Lurie

Hey, if you want to learn Conversation Marketing, start at the root: Learn how to work a room, first. Here’s a piece that provides one of the best play-by-plays I’ve ever seen: How to Work A Room.

Portent Placeholder SEO

28 Mar, 2004

Yahoo: Mad with the Power of it All

By Ian Lurie

Last week, a colleague of mine told me her web site was banned from Yahoo!. Why? We don’t know for sure, but it appears her site was banned because it’s an affiliate site – she makes money by providing a well-organized, well-promoted site that drives traffic to other web sites. Apparently, Yahoo is beginning a… Read More