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Content KPIs to measure ROI across the funnel - Portent Featured

25 Jul, 2017

Your Guide to Choosing Content KPIs

By Cate McGehee

If your content team ever tells you that the impact of their work isn’t measurable, fire them. (And if you’ve ever told anyone that, read this blog before your client or boss does.) Sure, content marketing can be a long game. The ROI of content is often spread out over time and across the levels… Read More

Portent Placeholder Internet Marketing

17 May, 2005

Select, Don’t Accumulate

By Ian Lurie

Why does Internet marketing feel so, well, dirty? Internet marketing’s been around for a while now – I’ve been doing it for ten years. I’ve helped lots of thoroughly reputable organizations grow using the Internet as a communications tool. I’ve never touched spam or other unethical methods. So why do I sometimes feel like I’m… Read More

Portent Placeholder Internet Marketing

11 May, 2005

Seth Godin on Marketing: The Conversation

By Ian Lurie

Seth Godin has a new blog post that cuts to the heart of marketing versus advertising. He even says ‘Good Marketers Measure’. Bless you, Seth! It also mentions marketing as a conversation a few times, but I’d add something: Online marketing is a real-time conversation between you, your audience, and between audience members. If you… Read More

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Design & Development

30 Apr, 2005

An Un-modest Brag

By Ian Lurie

Last year Portent redesigned Dessy.com. It was our second iteration of the site in four years, and we really liked it. Turns out some other folks did, too – Dessy.com won Macromedia Site of the Day yesterday, proving that you can conduct a fundamentally sound Internet marketing campaign and still look cool, too. And proving… Read More

Portent Placeholder Random

27 Apr, 2005

Google Offers Site-Targeted Ads

By Ian Lurie

Google is going to start letting advertisers place ads on specific web sites within their network. It’s not out yet, but it will be soon, and the implications are broad: Content will become that much more important; sites that offer a lot of clicks but poor conversion may find that their AdSense revenue drops; and… Read More

Portent Placeholder Internet Marketing

15 Apr, 2005

Folksonomies – I told ya so

By Ian Lurie

A few months ago I raised Folksonomies like Technorati as an emerging online marketing venue. Well, now WebProNews has an article talking about Tagvertising. Highlights: – Search engines, from Looksmart to Ask Jeeves, are purchasing folksonomies and trying to integrate the technology into search results. – Amazon.com is also investing. Now, I could say things… Read More

Portent Placeholder Analytics

29 Mar, 2005

Prognostication: Google buys Urchin

By Ian Lurie

Google bought Urchin today. Here’s the link. Yes, I’m patting myself on the back – I’ve always loved Urchin’s product. But what does this mean for Google, and for my favorite web analytics program? My guess is that this is the end for Urchin’s server-side software. I’d be surprised if Google continues to support it.… Read More

Portent Placeholder Random

25 Mar, 2005

New Firefox Add-in Disables Google Autolink

By Ian Lurie

Apparently, Google’s going to learn that whole, sauce for the goose, sauce for the gander thing. Mark Pilgrim has written a new add-in for Firefox called Butler. It’s free, and among other things, it removes Google Autolinks from pages you visit. Now, I’m not going to be adding this to my Firefox browser, because it… Read More

Portent Placeholder SEO

9 Mar, 2005

Google Autolink

By Ian Lurie

A group of programmers have decided to start editing the content of web pages folks visit without telling them, thereby rerouting them around the Internet. Sounds like a bunch of hackers, right? Wrong. It’s Google. Here’s why it’s bad, why it’s not as bad as it sounds, and why I think it’ll go away soon.… Read More

Portent Placeholder Random

2 Mar, 2005

Overture Renamed Yahoo Search Marketing Solutions

By Ian Lurie

Yes, it’s true. Overture is changing its name to better reflect its Yahoo! ownership. The implications, for me at least, is that MSN may be moving to their own pay-per-click marketing platform sooner than they’re saying. Why else would Overture rebrand themselves in a way that will clearly ruffle feathers over at Microsoft? I’ll keep… Read More

Portent Placeholder SEO

16 Feb, 2005

WSA SEO Panel Discussion

By Ian Lurie

I participated in a panel discussion last night at the WSA’s monthly dinner meeting. Also on the panel was Larry Sivitz of SearchWrite, Detlev Johnson from PositionTech, Heather Lloyd-Martin from WebSourced, Inc., and Gary McAvoy of GetToTheTop. It was a great discussion moderated by Bruce Alexander. Here are the highlights… Much of the talk centered… Read More

Portent Placeholder Internet Marketing

9 Feb, 2005

Internet Marketing Strategy: It’s Topical

By Ian Lurie

As traditional search engines branch out to include images and other media in their regular results, as competition broadens among those engines, and as new ranking and classification schemes join the web (think folksonomies – if you don’t know the term, Google it!), focusing on keyword-rich text won’t be enough. It’s time to get topical.… Read More

Design & Development

8 Feb, 2005

Google Mixing Photos into Text Search

By Ian Lurie

Not sure how I feel about this, but Google is starting to mix photos into their text search results. Search for ‘bicycle’ and you’ll see what I mean. Does this really add value? Or does it clutter up a previously clean interface? Personally I’m not that thrilled with the meaningful results being shoved even further… Read More

Random

8 Feb, 2005

WSA Panel Discussion

By Ian Lurie

I’ll be sitting on a panel at the Washington Software Association’s February 15 dinner meeting, “Key Words, Key Strategies, Key Technologies”. If you’re interested in attending you can read up on the event here. There’ll be some heavy hitters there talking about SEO, keyword research and how the world of search may change in the… Read More

Portent Placeholder Internet Marketing

7 Feb, 2005

Internet Marketing in the Conceptual Age

By Ian Lurie

Wired Magazine published an article in their last issue about the rise of right-brained thinking. It’s the best case for Conversation Marketing I’ve ever heard. And I didn’t even pay the guy… The author, Daniel H. Pink, suggests that just as analytical left-brained thinking drove the Information Age, balanced, left- and right-brained thinking will drive… Read More

Portent Placeholder SEO

4 Feb, 2005

Internet Marketing, Google and SEO Karma

By Ian Lurie

Wired Magazine has a great article, just posted, entitled Googling the Bottom Line. There are two themes in this article: One, the author’s focus, is that a top-30 ranking is a must if you want to grow site traffic. Duh. The author’s second point is what impressed me most: Unethical search engine optimization techniques wreak… Read More