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5 Apr, 2018

Facebook Marketing: What’s Changing, What’s Not, & What To Do

By Ian Lurie

OH GODS FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the social network to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars,… Read More

Portent placeholder logo Internet Marketing

7 Jun, 2006

Pondering Internet Marketing

By Ian Lurie

I'm on a bit of an internet marketing tear this week, with my little rant yesterday and now this post. I'm prepping for a breakfast presentation tomorrow, which may explain it. The first question in the presentation is 'What is internet marketing?'. Generally, when I ask that question, I get a range of answers, but none include 'my web site'. That's a major omission.

Portent placeholder logo Internet Marketing

6 Jun, 2006

Internet Marketing Does NOT mean SEO!

By Ian Lurie

Go to Technorati.com and search for Internet Marketing. Half the posts that show up talk about search engine optimization. SEO does not equal Internet Marketing. It’s one piece of it, but it’s not all of it. Equating SEO and Internet Marketing is like saying an introduction is the same as a marriage proposal. Getting found… Read More

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Web 2.0 doesn't exist. Internet Marketing

5 Jun, 2006

A (very) Brief Rant

By Ian Lurie

Three terms that make my right eye twitch: Web 2.0 isn’t. Someone building a ‘web 2.0’ web site is building a better web site. It’s not some sea change in how web sites work. A blog is not a revolution in internet technology. Blogging software is just a form of content management. Viral marketing is… Read More

Portent placeholder logo Internet Marketing

5 Jun, 2006

My Own Dog Food

By Ian Lurie

Here’s a quick case study: Me. I’ve been marketing my book a bit for a week now, and had a nice burst of orders on the first weekend. Then things tailed off. A look at my traffic report told me folks are getting to the page and reading about the book , but not buying… Read More

Portent placeholder logo Internet Marketing

2 Jun, 2006

Internet Politics: A Long Way To Go

By Ian Lurie

Since 2004, pundits have been saying that political campaigning on the internet has come of age. I beg to differ – it’s just barely been born. Howard Dean showed us all the potential of grass-roots online campaigning. Moveon.org continues to draw attention. And the Republican party made amazing use of the blogosphere during the last… Read More

Portent placeholder logo Internet Marketing

1 Jun, 2006

I’ll Know it When I See It

By Ian Lurie

Seth Godin has given form to any designer’s worst nightmare: The marketer or boss who says “I’ll know it when I see it”. No you won’t. Check out what Seth says: http://sethgodin.typepad.com/seths_blog/2006/05/marketing_potho.html

Portent placeholder logo Design & Development

1 Jun, 2006

UPS, Get A Clue About Usability

By Ian Lurie

UPS, you have a loooong way to go when it comes to usability. If you want some free advice, in the form of a rant, read on. I shipped out my first few book orders earlier this week. In typical dysfunctional entrepeneur style, I decided to do it myself. I’ve never done (small) bulk fulfillment,… Read More

Internet Marketing

26 May, 2006

Conversation Marketing, The Book

By Ian Lurie

In case any of you have wondered why my posts have slowed a bit of late: I have just taken my first book to publication. Conversation Marketing puts down on paper the internet marketing method I’ve used for years. If you’d like to learn more about it, or maybe even buy a copy, you can… Read More

Portent placeholder logo Internet Marketing

12 May, 2006

747? Cessna? Pondering Internet Marketing

By Ian Lurie

When you’re making a decision about online marketing, think about what you want: A 747? Or a Cessna? That may sound derogatory. It’s not. I’ve sat at the controls of a Cessna (while it was flying). It’s wonderful. Simple, forgiving and reliable as all get out. A Cessna will get you from place to place.… Read More

Portent placeholder logo Internet Marketing

11 May, 2006

The Year of Internet Marketing?

By Ian Lurie

Google just released a nifty new trending tool. It shows and compares search traffic and trends for phrases you type into the tool. On a whim, I did a search comparing ‘search marketing’ to ‘internet marketing’. Lo and behold, it looks like internet marketing is making big gains. You can see the search result here.

Portent placeholder logo SEO

10 May, 2006

Too Much SEO

By Ian Lurie

There’s a great article on Search Engine Watch today titled “Curbing SEO’s Who’ve Gone Wild”. The main point? Too much SEO can get you penalized by search engines. And by your customers. If you’re working to attain that #1 spot in Google’s brain, make sure that you stay #1 in your customer’s brain, too. The… Read More

Portent placeholder logo Internet Marketing

5 May, 2006

What’s the Difference?

By Ian Lurie

Internet marketing is not just a phrase that some agencies use to bill more. An internet marketing agency is altogether different from, say, a web site design firm or a search engine marketer. Internet marketing agencies do all of the things you’d get from these kinds of firms, but they pull it together in a… Read More

Portent placeholder logo Internet Marketing

2 May, 2006

Fear, Uncertainty, Doubt

By Ian Lurie

I read an article in the Wall Street Journal yesterday that discussed e-commerce and how it’s now a requirement. Which leaves me wondering: Why do so few retailers do e-commerce right? I have my suspicions. Read on and see why so many online stores fail, and how to avoid their mistakes. Yet so few businesses… Read More

Portent placeholder logo Internet Marketing

28 Apr, 2006

SEO, Trust and Other Issues

By Ian Lurie

An article on Search Engine Watch notes that around 90% of American consumers now distrust advertising. That’s a lot. It’s also a fairly new development. How do you respond? One strategy is to focus on marketing venues that aren’t perceived as advertising. Search engines are a great example. Online PR/Blog marketing is another. It’s easy… Read More

Portent placeholder logo Random

31 Mar, 2006

Fifty Reasons

By Ian Lurie

Scott Heiferman has a great list of 50 reasons folks don’t use your web site: 50 Reasons Why It’s a great read. Enjoy!