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Content KPIs to measure ROI across the funnel - Portent Featured

25 Jul, 2017

Your Guide to Choosing Content KPIs

By Cate McGehee

If your content team ever tells you that the impact of their work isn’t measurable, fire them. (And if you’ve ever told anyone that, read this blog before your client or boss does.) Sure, content marketing can be a long game. The ROI of content is often spread out over time and across the levels… Read More

Portent Placeholder Internet Marketing

28 Jun, 2004

Why did Comdex fail?

By Ian Lurie

I’d argue Comdex failed because the conference organizers did not have an ongoing conversation with their attendees. In contrast to Comdex, Jupiter Media’s Search engine Strategies conference is successful. Why? Well the Search Engine Strategies conference is linked with one of the leading web sites about search engines: SearchEngineWatch.com. SearchEngineWatch.com’s has a large subscriber base… Read More

Portent Placeholder SEO

17 Jun, 2004

Search Engine Optimization: Don’t Forget the Audience

By Ian Lurie

Here’s a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just… had… to get… ten… more… words… I spend a… Read More

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Portent Placeholder Internet Marketing

14 Jun, 2004

Keep the Ball Rolling: Ruminations on Conversation Marketing

By Ian Lurie

Thoughts about Internet marketing versus traditional marketing, and where Conversation Marketing fits in. Warning, this essay is stream-of-consciousness...

Internet Marketing

12 Jun, 2004

Making Conversations Work

By Ian Lurie

Hey, if you want to learn Conversation Marketing, start at the root: Learn how to work a room, first. Here’s a piece that provides one of the best play-by-plays I’ve ever seen: How to Work A Room.

Portent Placeholder SEO

28 Mar, 2004

Yahoo: Mad with the Power of it All

By Ian Lurie

Last week, a colleague of mine told me her web site was banned from Yahoo!. Why? We don’t know for sure, but it appears her site was banned because it’s an affiliate site – she makes money by providing a well-organized, well-promoted site that drives traffic to other web sites. Apparently, Yahoo is beginning a… Read More

Portent Placeholder Design & Development

28 Mar, 2004

Towards a Graphics-Free Web

By Ian Lurie

Here’s a radical idea: The Internet would be better if designers worked to make it graphics-free. Whoa, you say – I like all the pretty pictures. If there aren’t any graphics, it’ll be boring! True enough. A graphics-free web is a goal, and like a lot of goals, you set it with the idea that… Read More

Portent Placeholder Design & Development

23 Mar, 2004

Sound Smart: The Value of Good Code

By Ian Lurie

I just finished reading Designing with Web Standards – re-reading it, actually. It’s a must-read for anyone who builds web sites. I also strongly recommend reading the first one or two chapters if you’re looking to hire a web design firm. Why? Because Zeldman makes a great argument for why HTML code – all that… Read More

Portent Placeholder SEO

22 Mar, 2004

Yahoo’s New Rules

By Ian Lurie

With Yahoo’s new search engine comes a new set of rules. In case you didn’t know, Yahoo no longer uses Google to drive web search results. They’re using their own search engine, and they’ve combined it with their anti-spam technology to really crack down on sites that use anything resembling questionable tactics. If you: Duplicate… Read More

Portent Placeholder Internet Marketing

21 Mar, 2004

What is conversation marketing?

By Ian Lurie

A few years ago, John Cass – one of the best Internet and permission marketers I know – and I were sitting around trying to figure out how to describe this business. Internet communications is half PR (as John will tell you), a quarter marketing and a quarter technology. What separates the Internet from other… Read More

Portent Placeholder Analytics

20 Mar, 2004

Hits, Sessions and Visits: Reading A Traffic Report Accurately

By Ian Lurie

Standard web analytics packages, such as WebTrends, Urchin and Webalizer, provide a wealth of information about your site's performance. But which information matters? Hits? Visits? Pageviews? Sessions? Maybe all of the above, but you need to understand what each statistic means if you're going to make sense of it all.

Portent Placeholder SEO

15 Feb, 2004

Google Still Supreme?

By Ian Lurie

Google’s had a lot of shake-ups recently. The now-infamous Florida Update gave a lot of search engine optimization firms hives. IPO rumors (now confirmed) have folks wondering about Google’s long-purported neutrality. And now Yahoo/Inktomi and Microsoft are lining up to compete. What does it all mean? Most likely, that Google will change the rules yet… Read More

Portent Placeholder Design & Development

24 Aug, 2003

Keep It Simple

By Ian Lurie

Ian Lurie - 8.24.03
Designing for everyone can be painful - if your monitor can display 1200 pixels across, why not design a site that fills it? Here's why...  

Portent Placeholder Internet Marketing

1 Aug, 2003

Arnold for Guv: A perfect example of accidental spam

By Ian Lurie

Ian Lurie - 08.23.03
Spam is hard to define, but it's easy to create. Even by accident. See how some Arnold Schwarzenegger supporters took an easy e-mail campaign right over the border into spamville.

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