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Are headline analyzers worth your time Featured

25 May, 2017

Are Headline Analyzers Worth Your Time?

By Augustin Kendall

There’s a trend in the content world of using tools to help improve the value and quality of content (see Hemingway editor, Readability Test Tool, and Hubspot’s Blog Topic Generator). One category of tools is headline analyzers. They’re simple: put in your title, get a score, and tweak to improve the score. I use them… Read More

Portent Placeholder Internet Marketing

21 Mar, 2004

What is conversation marketing?

By Ian Lurie

A few years ago, John Cass – one of the best Internet and permission marketers I know – and I were sitting around trying to figure out how to describe this business. Internet communications is half PR (as John will tell you), a quarter marketing and a quarter technology. What separates the Internet from other… Read More

Portent Placeholder Analytics

20 Mar, 2004

Hits, Sessions and Visits: Reading A Traffic Report Accurately

By Ian Lurie

Standard web analytics packages, such as WebTrends, Urchin and Webalizer, provide a wealth of information about your site's performance. But which information matters? Hits? Visits? Pageviews? Sessions? Maybe all of the above, but you need to understand what each statistic means if you're going to make sense of it all.

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Portent Placeholder SEO

15 Feb, 2004

Google Still Supreme?

By Ian Lurie

Google’s had a lot of shake-ups recently. The now-infamous Florida Update gave a lot of search engine optimization firms hives. IPO rumors (now confirmed) have folks wondering about Google’s long-purported neutrality. And now Yahoo/Inktomi and Microsoft are lining up to compete. What does it all mean? Most likely, that Google will change the rules yet… Read More

Portent Placeholder Design & Development

24 Aug, 2003

Keep It Simple

By Ian Lurie

Ian Lurie - 8.24.03
Designing for everyone can be painful - if your monitor can display 1200 pixels across, why not design a site that fills it? Here's why...  

Portent Placeholder Internet Marketing

1 Aug, 2003

Arnold for Guv: A perfect example of accidental spam

By Ian Lurie

Ian Lurie - 08.23.03
Spam is hard to define, but it's easy to create. Even by accident. See how some Arnold Schwarzenegger supporters took an easy e-mail campaign right over the border into spamville.

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