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Funnel Driven PPC Account Strategy Featured

11 Sep, 2017

Funnel-Based PPC Account Strategy – An Overview

By Ryan Moothart

Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You… Read More

Portent placeholder logo Analytics

20 Mar, 2004

Hits, Sessions and Visits: Reading A Traffic Report Accurately

By Ian Lurie

Standard web analytics packages, such as WebTrends, Urchin and Webalizer, provide a wealth of information about your site's performance. But which information matters? Hits? Visits? Pageviews? Sessions? Maybe all of the above, but you need to understand what each statistic means if you're going to make sense of it all.

Portent placeholder logo SEO

15 Feb, 2004

Google Still Supreme?

By Ian Lurie

Google’s had a lot of shake-ups recently. The now-infamous Florida Update gave a lot of search engine optimization firms hives. IPO rumors (now confirmed) have folks wondering about Google’s long-purported neutrality. And now Yahoo/Inktomi and Microsoft are lining up to compete. What does it all mean? Most likely, that Google will change the rules yet… Read More

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Portent placeholder logo Design & Development

24 Aug, 2003

Keep It Simple

By Ian Lurie

Ian Lurie - 8.24.03
Designing for everyone can be painful - if your monitor can display 1200 pixels across, why not design a site that fills it? Here's why...  

Portent placeholder logo Internet Marketing

1 Aug, 2003

Arnold for Guv: A perfect example of accidental spam

By Ian Lurie

Ian Lurie - 08.23.03
Spam is hard to define, but it's easy to create. Even by accident. See how some Arnold Schwarzenegger supporters took an easy e-mail campaign right over the border into spamville.

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