A few weeks back, I wrote a guest post on PPC Hero about the Profit per Impression (PPI) metric.
In the post, I talk about calculating PPI manually using an Excel Spreadsheet.
To that end, I created a free spreadsheet to do just that: the Ad Comparison Tool!
How does the Ad Comparison Tool work?
You supply the impressions, cost and revenue data for up to 10 ads you’re testing:
What does the Ad Comparison Tool give you?
Based on your ad data, the tool will automatically calculate PPI and a Confidence rating telling you how trustworthy that PPI stat is: