Ad Comparison Tool

Michael Wiegand
Make ad decisions faster!

Make ad decisions faster!

A few weeks back, I wrote a guest post on PPC Hero about the Profit per Impression (PPI) metric.

In the post, I talk about calculating PPI manually using an Excel Spreadsheet.

To that end, I created a free spreadsheet to do just that: the Ad Comparison Tool!

How does the Ad Comparison Tool work?

You supply the impressions, cost and revenue data for up to 10 ads you’re testing:


Just "Paste as Values" into the tool.

What does the Ad Comparison Tool give you?

Based on your ad data, the tool will automatically calculate PPI and a Confidence rating telling you how trustworthy that PPI stat is:


Let the the tool help you make decisions!

Download the Ad Comparison Tool

Michael Wiegand
Analytics Architect

In 15 years as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print, and search. He now heads Portent's Analytics practice, overseeing everything from Google Tag Management, to CRM integration for closed-loop analytics, to solving ponderous digital marketing questions. Outside of work, he enjoys recording music, playing JRPGs and supporting Seattle Sounders FC.

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