AdSense: Sometimes, Relevance Gets FUBAR'd

Ian Lurie

And now, a comedic interlude courtesy of Google AdSense:
That FOREX trading banner showed up at the top of yesterday’s post, 10 Surefire Ways To Burn Money.
If I’m the advertiser, I’m clicking ‘exclude’ in AdSense right now. Of course, most folks never even check their reports. Which is yet another great way to burn money.
Michael at Portent found this beauty.
You can see some even funnier ones on the post Elizabeth did for the Portent Blog.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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