CM Basics: PPC Marketing Checklist

Ian Lurie

Pay Per Click (PPC)

Pay-per-click (PPC) is a great Conversation Marketing tool. You can control and measure what you spend, and know what your ROI is, with a minimum of work. Plus, you can adjust your campaigns very, very quickly.

But there are some basics you should know. I’ve put together my PPC Marketing Checklist to help. It’s free, no strings attached. Download it in Adobe Acrobat PDF here.

I’ve been spending a lot of time on high-falutin’ advertising talk lately, so this time I’m going back to basics…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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