CM Basics: PPC Marketing Checklist
Ian Lurie Aug 19 2006
Pay-per-click (PPC) is a great Conversation Marketing tool. You can control and measure what you spend, and know what your ROI is, with a minimum of work. Plus, you can adjust your campaigns very, very quickly.
But there are some basics you should know. I’ve put together my PPC Marketing Checklist to help. It’s free, no strings attached. Download it in Adobe Acrobat PDF here.
I’ve been spending a lot of time on high-falutin’ advertising talk lately, so this time I’m going back to basics…
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.