Google Adwords remarketing: Great tutorial by Elizabeth Marsten
Ian Lurie Mar 25 2010
Google just introduced Adwords Remarketing, which lets you target content network ads based on previous audience behavior.
Elizabeth Marsten of Portent (my company) just wrote a comprehensive tutorial on using remarketing.
It’s a must-read, and I’m not just saying that because it’s one of my staff. Go check it out!
[ Google Adwords Remarketing: Everything you need to know ]
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Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More