Google Adwords remarketing: Great tutorial by Elizabeth Marsten
Ian Lurie Mar 25 2010
Google just introduced Adwords Remarketing, which lets you target content network ads based on previous audience behavior.
Elizabeth Marsten of Portent (my company) just wrote a comprehensive tutorial on using remarketing.
It’s a must-read, and I’m not just saying that because it’s one of my staff. Go check it out!
[ Google Adwords Remarketing: Everything you need to know ]
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More