Opportunistic PPC Buying: A Great Example

Ian Lurie

Hats off to whoever manages Barack Obama’s pay-per-click advertising buy. On Lehman’s bankruptcy announcement today, they immediately bought a super-relevant ad:
Very smart. I’ll bet that key phrase is both cheap and a great traffic generator at the moment.
Keep this in mind: Reading the newspaper and watching the news is a great way to keep your PPC campaign current, and occasionally get a nice coup.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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