Opportunistic PPC Buying: A Great Example

Ian Lurie Sep 15 2008

Hats off to whoever manages Barack Obama’s pay-per-click advertising buy. On Lehman’s bankruptcy announcement today, they immediately bought a super-relevant ad:
Very smart. I’ll bet that key phrase is both cheap and a great traffic generator at the moment.
Keep this in mind: Reading the newspaper and watching the news is a great way to keep your PPC campaign current, and occasionally get a nice coup.

tags : conversation marketing


  1. Lening


    These news items are a great way to attract some cheap visitors. I have done it many times before and I’m glad not everyone is in to this :)

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