The Portent Blog

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11 Jun, 2008

PPC FAQ – Action Packed PPC Keyword Research

By Portent Staff

I answered a bunch of questions about PPC keywords and realized others may find these useful. I’ll post them here, on the Portent Interactive Blog, over the next several days. You can also ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones… Read More

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29 May, 2008

Create a Microsoft Windows Live Product Feed

By Portent Staff

As I promised last week, here are step by step instructions for creating a free MSN’s Live Product Search feed. In case you are not sure what a Live Search Product Feed is, we will prepare a list of items to include in Microsoft’s product search engine. First you will need an Windows Live account,… Read More

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21 May, 2008

Create a Google Product Search Feed

By Portent Staff

Google Products are listed on the search engine result pages of Google’s Shopping category. Each listing is a product that was submitted by a merchant. Listing your own products is free, so why not try it out? Here’s how to set up your very own Google Product Feed. Go to www.google.com/base, click on "Data Feed"… Read More

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12 May, 2008

Ask PPC Advertising Pushing Me Away

By Portent Staff

These days Ask.com seems to be flailing, desperately trying to control the bleeding of is its’ visitor base and PPC advertisers. In the world of PPC search engine marketing, I have found increasingly less value from Ask’s paid search advertising program and stopped using their service altogether for several clients. If you cannot get a… Read More

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9 May, 2008

Bidding on Trademarked Keywords is Fine: It’s Called Competition

By Ian Lurie

The whole fuss around buying competitor’s keywords in pay per click marketing campaigns is stupid. Moronic. Foolish. Wasteful. Did I mention bad? And stupid? There is nothing wrong with bidding on a competitor’s brand name. Let me say it a different way: If you’re Infiniti, it’s perfectly OK to make sure your ad shows up… Read More

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5 May, 2008

Google Leaks AdWords Quality Score

By Portent Staff

Much like the mystery of the Big Mac’s secret sauce and Colonel Sanders 11 herbs and spices, we’ve all speculated what exactly makes up the closely guarded formula that determines Google’s PPC Quality Score. What are all the factors? How much weight does each factors carry? How can I exploit this to my advantage?! Last… Read More

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28 Apr, 2008

Make the Most of High Traffic Keywords

By Portent Staff

Once in awhile you get a client who’s site offers a lot of little specific products that is great for niche keywords but low traffic. Those keywords are great when they convert, but the real traffic is in the high competitive keywords that bring the visitors to the site. These visitors that search by the… Read More

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21 Apr, 2008

Hedging Your PPC Bets: Geo-Targeting for Revenue

By Michael Wiegand

PPC, at times, can feel a bit like going to Vegas and pumping nickels into the slot machines. Except imagine the nickels are dollars, or sometimes several dollars. Ouch! Pretty soon you’ve squandered your dinner money, and the forgiving 7-7-7 has eluded your grasp all night. Fortunately, there’s a way to hedge your bets in… Read More

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21 Apr, 2008

Give MSN adCenter Support Four Stars

By Portent Staff

But give the actual interface a star and a half. (On a scale of four stars, Google being four.) Almost every time I call MSN adCenter support for my various issues, be it basic account editing, billing, ad approval, keyword status or a general “what just happened?!”, I get top notch support and “I’m sorries”.… Read More

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11 Apr, 2008

How to Make MSN AdCenter Work with Google Analytics

By Portent Staff

Per my post last week regarding Solving the (not set) in Google Analytics and Yahoo, we’ll continue this week bridging the gap between MSN AdCenter and Google Analytics. I did ask a MSN AdCenter representative once how come my two biggest keywords (in impressions, spend and clicks) didn’t register at all in Google Analytics, but… Read More

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7 Apr, 2008

Solving the (not set) in Google Analytics

By Portent Staff

Today’s tip comes from two sources: Alex L. Cohen and PPC Hero, with their mystery solving and publicly sharing their solution on how to import data and increasing compatibility between Yahoo PPC and Google Analytics. As with any search engine that isn’t Google, you have to expect a certain amount of disparity in reporting data… Read More

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24 Mar, 2008

Sandwich Your PPC Ads with URLs

By Portent Staff

We all know that the biggest part of attracting a potential customer to clicking on your ad is the headline. They see that bold text, what they searched for and are drawn in like a moth to a flame. But in the continual quest that is a PPC Analyst’s career, we have to think of… Read More

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17 Mar, 2008

The Mysterious Black Holes of the Content Network

By Portent Staff

Once upon a time, the Content Network seemed eternally damned to represent hundreds of thousands of impressions, a few too many hundred clicks, no sales or leads and no idea where in the universe your ads were showing up. I used to just opt out the content network every time since it just seemed to… Read More

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5 Mar, 2008

Defend Yourself: Bid On Your Brand Name in PPC

By Ian Lurie

If you’re spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you’re bidding on the name, misspellings, and the like. Even if you rank #1 for your own name. Do it anyway. Here’s why: It’s cheap. PPC engines’ quality scoring algorithms mean you’re… Read More

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20 Dec, 2007

PPC Villain: PPC Worst Practices Blog

By Ian Lurie

My staff are a bit of a sick bunch. That’s why I like them. The PPC team has put together a PPC worst practices site: PPCVillain.com. There are plenty of best practices sites, after all. Here’s the first of what we hope will be many instructional videos: