PPC Blog Posts

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9 Apr, 2009

36 Reasons You Need This Dummies Book

By Portent Staff

Everyone knows those distinctive for Dummies books; the bright yellow cover, the triangle headed man with pointy fingers and the strange feeling you might have picking up something for Dummies. Why? Because you know you’re smart. Why would you need a book for Dummies? (Because I co-authored one, that’s why.) Need a little more than… Read More

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17 Mar, 2009

Yahoo Finally Gets a Clue and Adds Ad Scheduling & Demographic Bidding for You

By Portent Staff

Jeepers Shaggy, it’s about time! You know when MSN AdCenter has a tool that you don’t you’re getting lapped. Even if it’s not the most robust or granular tool, it’s still rather helpful to be able to choose at what time during the day your ads show or being able to incrementally adjust your bids… Read More

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6 Mar, 2009

Keyword Resource Tools that Aren’t Keyword Tools

By Portent Staff

We’re all very well familiar with Google’s myriad of keyword generation tools, be it within the AdWords interface, the external keyword tool, by URL, by similar keywords, by topic or the new “search based keyword tool.” Then of course each search engine has it’s own keyword tool generator, add in the Wordtracker, Wordstream and Trellian’s… Read More

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11 Feb, 2009

Dynamic Keyword Insertion For Landing Pages

By Ian Lurie

I spent part of today being puked on. Not the way you’d expect this blog post to start, I know, but I had to get that off my chest. For the last 3 days, I’ve had the flu. My son had it for 2 days, too. It was a bad cold for us. My daughter… Read More

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9 Feb, 2009

Competitive Keyword Bidding: France Loses Its Mind

By Ian Lurie

Corporate Eye has a post today about two French companies who are suing Google. The reason? Google has allowed competitors to bid on terms for which the two companies hold trademarks. I’ve ranted about this before, so I won’t belabor it now. Instead, let’s try a few hypotheticals: Let’s say you’re BMW and you want… Read More

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19 Jan, 2009

Is the AdWords Keyword Performance Module of any use?

By Portent Staff

A couple of months ago, Google AdWords launched another tool to their already hefty arsenal of pay per click optimization and monitoring devices: the keyword performance module. If you already know what that is, great! Let me know what you think about it. If not- it can be found on your Campaign Management tab under… Read More

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12 Jan, 2009

Microsoft AdCenter Finally Brings Us Custom Date Ranges

By Portent Staff

Are you tired of having to run a report in AdCenter every time you want some stats that aren’t: Yesterday, Last 7 Days, Today, This Month, Last Month, Last 3 Months, Last 6 Months, This Year, Last Year or Entire Time? Or in my case, I’m tired of deciphering just what would be 3 months… Read More

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29 Dec, 2008

AdBrite: Trash or Treasure?

By Portent Staff

AdBrite has been around awhile, they’ve been conventioning and promoting and press releasing, trying to grow their brand and their business and I have always been a sucker for testing a new platform. You just never know when you’re going to find that 2nd or 3rd tier platform that turns into a gold mine. Previously… Read More

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10 Dec, 2008

Paying your Yahoo Search Marketing bill with Pay Pal

By Portent Staff

Back in September of 2007, Yahoo announced the ability to choose Pay Pal as a payment method for adding funds to your search marketing account. Up until now, I hadn’t had a use for the option and continued doing manual refills, automatic deposits or invoicing for clients. But then a client came along (me) that… Read More

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18 Nov, 2008

3 New Google Analytics Custom Reports a PPC Marketer Should Be Using

By Michael Wiegand

If there’s one amazing thing about Google Analytics, it’s that Google’s ability to improve it is never dormant. At their Mountain View compound, they’re always looking for a way to constantly better their products. Here at Portent, we have a similar resolve – except that ours is to exploit Google’s tools to achieve our internet… Read More

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31 Oct, 2008

Google Outbids Barack Obama for Obama’s Own Name

By Portent Staff

I was about to run this morning’s keyword chart on John McCain when I noticed that Google is outbidding Barack Obama for his own name in AdWords. The advertisement is for Google Maps Election ’08 Map Gallery and goes to a timeline of Barack Obama’s life. BTW, if you are ever in this neighborhood be… Read More

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27 Oct, 2008

Winning In the Wedding Industry with PPC

By Portent Staff

We’re all familiar with the wedding industry’s spending power, no matter what the economic climate, the lavish wedding will always prevail. The industry is highly competitive with high barriers to entry, so how do you generate a positive ROI in a sector that can bleed your budget dry within an hour? Build Up & Be… Read More

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16 Oct, 2008

The AdWords Quality Score Hammer Has Fallen, Now What?

By Michael Wiegand

Google AdWords is a mystical beast sometimes, capable of dumbfounding and goring the best of us. My cost-per-click cohort, Elizabeth, kindly tipped us off to Google’s most recent Quality Score update – and it appears the latest changes are starting to affect the paid search landscape in a big way. For some, scores have dropped… Read More

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13 Oct, 2008

More Revenue for Google with First Page Bids

By Portent Staff

Since the latest Quality Score update, one of the new features was doing away with the “inactive” classification for keywords whose maximum cpc was below that of Google’s set minimum bid. Instead we have the “first page bid” qualifier which will label keywords with a maximum cpc too low to appear on the first page… Read More

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30 Sep, 2008

ABC Search | A Positive ROI

By Portent Staff

Continuing our coverage on 2nd and 3rd tier PPC engines, we’ve come to ABC Search. A little platform that could out of Encino, CA. ABC Search is a search engine themselves, but also rather a mediator and distributor of ads to partner sites from advertisers through their “Adentify” content network. They claim 1billion searches a… Read More