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28 Sep, 2009

Shout-Out: Hanapin Marketing’s $16,000 SEM Sweepstakes

By Michael Wiegand

Our good friends over at Hanapin Marketing – you know, the folks who run the PPC Hero blog – are running a pretty amazing SEM Sweepstakes right now. They have some great prizes available, including: (3) Paid Subscriptions to SEOMoz (1) 3-Month Subscription to ClickEquations (a neat bid management tool that we use at Portent)… Read More

PPC

23 Sep, 2009

Dear Google, Please Give Me Back My Money

By Portent Staff

Dear Google, I was going through my search query reports the other day and noticed that more and more I am seeing these broad match (session based) results. Interesting. I know that there is no opt out button for this and like my fellow SEMs am in a bit of an annoyed snit, but since… Read More

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PPC

22 Sep, 2009

AdSense: Sometimes, Relevance Gets FUBAR’d

By Ian Lurie

And now, a comedic interlude courtesy of Google AdSense: That FOREX trading banner showed up at the top of yesterday’s post, 10 Surefire Ways To Burn Money. If I’m the advertiser, I’m clicking ‘exclude’ in AdSense right now. Of course, most folks never even check their reports. Which is yet another great way to burn… Read More

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2 Sep, 2009

Did Google Earn the Fail Badge or did the Advertiser?

By Portent Staff

Periodically you’ll see a post where someone has collected “epic fail” (and not just on the Fail Blog) screenshots of ads gone wrong. The serious plane crash news article next to the banner ad for discount tickets on the same airline that crashed. The diet pill flash banner across a forum for recovering anorexics. A… Read More

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27 Jul, 2009

Simplify PPC Reports

By Portent Staff

After attending a Stratigent workshop with Jennifer Vessenmeyer called “Pimp your Reports” it got me thinking about PPC reporting and how I could be “pimping” my own reports. I don’t mean throwing so much data together that no one will ever read it like a house bill nor exporting something out of AdWords and handing… Read More

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18 Jun, 2009

AdWords Bid Simulator Update

By Portent Staff

As we all already know Google AdWords has beta testing the AdWords Bid Simulator feature since late May/early June. So what’s new since then? I’ll show you: Previous screenshots of the new feature have not included this Cost versus Clicks graph, which gives you a nice visual on how your estimated stats will look like… Read More

PPC

5 Jun, 2009

Writing Killer Ad Copy…and not getting arrested

By Elizabeth Marsten

As promised, my presentation from the SMX Advanced session Writing Killer Ad Copy. You’ll laugh. You’ll cry. And you’ll completely re-think how you write ads. Keep in mind that this presentation was created for advanced paid search specialists. The purpose of the session was to get people thinking “outside the box.” My job was to… Read More

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28 May, 2009

Writing Killer Ad Copy: SMX Advanced Seattle Speaker

By Elizabeth Marsten

That’s right, yours truly is on one of many SMX Advanced panels this June 2 and 3rd in Seattle, dedicated to organic, paid search and internet marketing tactics. In particular my panel is on the paid search track for “Writing Killer Ad Copy- The Interactive Edition.” After the conference, I’ll post my presentation here (or… Read More

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21 May, 2009

MSN AdCenter Content Network Reports

By Portent Staff

This week as part of the MSN AdCenter Spring Upgrade a new feature was released that’s been a long time coming: Content Network reports! Ever wonder what those mystery “Microsoft property sites” are? I sure have. I asked an AdCenter rep once and got a “we don’t know either” answer which I found pretty unsatisfactory.… Read More

PPC

8 May, 2009

New Predictive PPC Tool: Paid Search Return Estimations

By Michael Wiegand

The Paid Search Problem Let’s be honest. All too often, starting or optimizing a paid search campaign is a guessing game. You make obvious changes to your keyword list, rewrite some ads, and setup a new landing page – but for the most part, it’s like a Jackson Pollock painting. You throw a bunch of… Read More

PPC

6 May, 2009

Book Review: Visual Search Engine Optimization

By Ian Lurie

This is a guest book review by Michael Weigand, a PPC guru at my company, Portent. Visual® Search Engine Optimization, penned by Pepperjam founder Kristopher Jones, is an awesome take-off point for anyone looking to make major site improvements for SEO. Anyone that can build an affiliate empire the way Jones has should have some… Read More

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9 Apr, 2009

36 Reasons You Need This Dummies Book

By Portent Staff

Everyone knows those distinctive for Dummies books; the bright yellow cover, the triangle headed man with pointy fingers and the strange feeling you might have picking up something for Dummies. Why? Because you know you’re smart. Why would you need a book for Dummies? (Because I co-authored one, that’s why.) Need a little more than… Read More

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17 Mar, 2009

Yahoo Finally Gets a Clue and Adds Ad Scheduling & Demographic Bidding for You

By Portent Staff

Jeepers Shaggy, it’s about time! You know when MSN AdCenter has a tool that you don’t you’re getting lapped. Even if it’s not the most robust or granular tool, it’s still rather helpful to be able to choose at what time during the day your ads show or being able to incrementally adjust your bids… Read More

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6 Mar, 2009

Keyword Resource Tools that Aren’t Keyword Tools

By Portent Staff

We’re all very well familiar with Google’s myriad of keyword generation tools, be it within the AdWords interface, the external keyword tool, by URL, by similar keywords, by topic or the new “search based keyword tool.” Then of course each search engine has it’s own keyword tool generator, add in the Wordtracker, Wordstream and Trellian’s… Read More

PPC

11 Feb, 2009

Dynamic Keyword Insertion For Landing Pages

By Ian Lurie

I spent part of today being puked on. Not the way you’d expect this blog post to start, I know, but I had to get that off my chest. For the last 3 days, I’ve had the flu. My son had it for 2 days, too. It was a bad cold for us. My daughter… Read More

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