PPC Blog Posts

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21 Apr, 2008

Give MSN adCenter Support Four Stars

By Portent Staff

But give the actual interface a star and a half. (On a scale of four stars, Google being four.) Almost every time I call MSN adCenter support for my various issues, be it basic account editing, billing, ad approval, keyword status or a general “what just happened?!”, I get top notch support and “I’m sorries”.… Read More

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11 Apr, 2008

How to Make MSN AdCenter Work with Google Analytics

By Portent Staff

Per my post last week regarding Solving the (not set) in Google Analytics and Yahoo, we’ll continue this week bridging the gap between MSN AdCenter and Google Analytics. I did ask a MSN AdCenter representative once how come my two biggest keywords (in impressions, spend and clicks) didn’t register at all in Google Analytics, but… Read More

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7 Apr, 2008

Solving the (not set) in Google Analytics

By Portent Staff

Today’s tip comes from two sources: Alex L. Cohen and PPC Hero, with their mystery solving and publicly sharing their solution on how to import data and increasing compatibility between Yahoo PPC and Google Analytics. As with any search engine that isn’t Google, you have to expect a certain amount of disparity in reporting data… Read More

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24 Mar, 2008

Sandwich Your PPC Ads with URLs

By Portent Staff

We all know that the biggest part of attracting a potential customer to clicking on your ad is the headline. They see that bold text, what they searched for and are drawn in like a moth to a flame. But in the continual quest that is a PPC Analyst’s career, we have to think of… Read More

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17 Mar, 2008

The Mysterious Black Holes of the Content Network

By Portent Staff

Once upon a time, the Content Network seemed eternally damned to represent hundreds of thousands of impressions, a few too many hundred clicks, no sales or leads and no idea where in the universe your ads were showing up. I used to just opt out the content network every time since it just seemed to… Read More

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5 Mar, 2008

Defend Yourself: Bid On Your Brand Name in PPC

By Ian Lurie

If you’re spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you’re bidding on the name, misspellings, and the like. Even if you rank #1 for your own name. Do it anyway. Here’s why: It’s cheap. PPC engines’ quality scoring algorithms mean you’re… Read More

PPC

20 Dec, 2007

PPC Villain: PPC Worst Practices Blog

By Ian Lurie

My staff are a bit of a sick bunch. That’s why I like them. The PPC team has put together a PPC worst practices site: PPCVillain.com. There are plenty of best practices sites, after all. Here’s the first of what we hope will be many instructional videos:

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13 Nov, 2007

Get a Great Adwords Ranking: More than CTR x CPC

By Ian Lurie

Why do some PPC ads rank well, and others fall no matter what you spend? There's more to your pay per click ad ranking than your bid and your clickthru. Read on to learn what we know matters, and how you can get a better paid search ranking.

PPC

5 Oct, 2007

Buy A Wife At Target

By Ian Lurie

Google Adwords and other major pay-per-click providers have a tool called dynamic keywords. It lets you place a variable in your ad, so that the search phrase entered shows up in the ad. Unfortunately it’s become a tool for lazy PPC marketers, leading to ads like this: And this: Please, if you must use dynamic… Read More

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11 Jul, 2007

Google Adwords Tutorial: Using Advanced Ad Scheduling

By Ian Lurie

For all you Adwords users out there: Google’s released a new advanced adwords scheduling tool. It lets you increase or decrease your bids on a given day of the week. In this tutorial I review how to use it, and when to use it: How to Use It Log into your Adwords account. Check the… Read More

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12 Jun, 2007

Yahoo PPC = Me Go Insane

By Ian Lurie

I am trying desperately to find a way to e-mail Yahoo PPC reports. Or get access to the API. Yahoo has no apparent way to find any of that information. Here’s their super-helpful reports documentation: Really?! Use the reports page to generate reports?! Wow. I never would have thought of that. Please help. Before I… Read More

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11 Jun, 2007

3 Lessons in Pay Per Click, From Microsoft

By Ian Lurie

Sorry, Bill. Just a mild poking of fun here. I did a search for ‘pay per click advertising’ on Google just now, and saw the following: Note that Microsoft is bidding for, and getting, the #1 position in Google’s sponsored ads. That means they’re outbidding everyone else. Including Google. Seems like a good idea, right?… Read More

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6 Jun, 2007

Improving Pay Per Click ROI in 8 Steps

By Ian Lurie

The most common pay per click error I see is waste: Spending too much on keywords that don’t perform, and too little on those that do. If you’re a novice, and you have limited time to work on your pay per click campaigns, these 8 steps will help you start improving their efficiency: If you… Read More

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13 Feb, 2007

Review of Yahoo’s Panama: The First Week

By Ian Lurie

Has Yahoo Panama really made a difference? Yahoo’s new paid search ranking algorithm ranks ads based on ad quality and click through rate, as well as bid amount. I’ve been tracking 10 different ads for two different clients. Higher Impressions & Clicks All ads in the test are seeing higher impression counts since the 5th… Read More

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6 Feb, 2007

Yahoo’s Panama, Day 2

By Ian Lurie

I’m tracking statistics for two clients, now, to see how Panama affects them. One client is in a very competitive education market. Since Panama launched, their clickthrough percentage has risen from .5% to 1%. Click rate is up about 30%, too, but so is our cost per click. Which is OK, though, because as of… Read More