The Portent Blog

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26 Aug, 2005

Click Fraud Hysteria

By Ian Lurie

I’m sure you’ve all heard of click fraud by now. In case you haven’t, here’s a quick primer: Click fraud occurs when someone clicks repeatedly on a pay per click advertisement (say, a Google Adwords ad) for the sole purpose of spending the advertiser’s money. Click fraud has become a cottage industry. Folks worldwide get… Read More

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