Speaking at SMX Advanced 2010

If you’re one of the lucky few going to this sold out conference, be sure to come by and check out the paid search track session- Test that Ad! on Tuesday at 3:30pm. I’ll be speaking on some themes to test, tricks to test and things to try!

Paid Search Track
Test That Ad! – Let’s face it. The creative, when it comes to paid search ad copy, doesn’t give you a lot of room to be creative. You’ve got so little space, so little time your ad will be viewed, that it’s essential that every word counts. You’re testing religiously, right? But can you be testing better? And are there things you should be trying that you might not be aware of? This session aims to educate and surprise even the advanced paid search marketer.


  • Alex Cohen, Senior Marketing Manager, ClickEquations
  • Melissa Mackey, Online Marketing Manager, Fluency Media
  • Elizabeth Marsten, Director of Search Marketing, Portent Interactive
  • Matt Van Wagner, President, Find Me Faster

SMX Advanced Speaker

Additionally- if you’re attending one of the Birds of a Feather lunches, I’ll be moderating the “Writing Killer Ad Copy” session on Wednesday!

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