Yahoo PPC = Me Go Insane

Ian Lurie

I am trying


to find a way to e-mail Yahoo PPC reports. Or get access to the API.

Yahoo has no apparent way to find any of that information. Here’s their super-helpful reports documentation:

Yahoo! Documentation

Really?! Use the reports page to generate reports?! Wow. I never would have thought of that.

Please help. Before







Disclaimer: It’s 8 AM. I may be missing something painfully obvious. But really, with 3 Yahoo-certified folks on staff you’d think we’d be able to figure this out…?

Follow up: My staff helpfully pointed me to the Yahoo Help Center. Then we couldn’t find it, either. So here’s a follow-up dare: Log into your Yahoo PPC account. Then try to find the help center. I dare you. However, I took a moment, on her advice, and searched for ‘automated reports’. That took me right back to the helpful page above.

(Ian goes away to cry, quietly)

Follow up, 2: A search for ‘API’ got this:

Search Results


(Ian goes away to find something to stomp on)

Follow up, 3: I went to Found the Yahoo search marketing api. Yippee! If I can’t get e-mail easily, at least I can write my own program to do it. Joy! More later…

Follow up, 4: They charge for use of their API. I’ll pay, but somehow forcing everyone who wants to pull PPC data, rather than having to log in every time to get a simple report, seems wrong, dontcha think? Yahoo, if you want to catch up with Google Adwords, you’d better introduce e-mail reporting capability.

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. I agree with you completely. Sometimes dealing with yahoo PPC makes you want to stomp on things. I tried to update my PPC account and it wouldn’t accept the changes… the Yahoo help didn’t help.
    Finally I found a number to call Yahoo customer service. Long story short, they couldn’t update my account and didn’t know why and now my account is closed :).

  2. I dumped Yahoo PPC some time ago due to the lousy interface and poor ROI (negative, actually). I was thinking of giving them a second chance, but gave up when I found that the mimimum PPC was £0.10. Why? They are cutting out people like me who sell niche products at £20 per time and rarely bid more than £0.05 per click.
    I also tried MS PPC click recently. I am far from impressed.
    Google can continue to do what they like while the competition is so far behind.

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