If Portent Were a Band: It’s All About the Hair
Ken Loeu Aug 12 2014
Here at Portent, we work together to do our best to wow the crowd with our many talented individuals and skills. Have you ever listened to a song that’s just one long guitar solo? I have, and while it’s an impressive show of expertise and skill, more often than not there’s a lot left to be desired. I can’t imagine an entire live concert with just one stage light and musician setting the world on fire.
That’s why we have full bands and, furthermore, the production and management crew that all help make a spectacular show possible. Portent is the same. Our strong team works together to provide our clients with fantastic full service that keeps them coming back for more!
As mentioned earlier, you can impress with a single display of amazing talent. However, with the right people alongside you, something greater can emerge and possibly go supernova! This doesn’t just apply to concerts and Portent. Everyone can benefit from solid teamwork.
The Band Members
The Front Man (or Woman)
The lead guitarist or singer is usually the first to be recognized or remembered in a typical rock band. These members are generally the “front man” who serves as the face and voice of the band.
Without a front man, there is an uncomfortable amount of room for a chance at a PR nightmare. Kind of sounds like an Account Manager, right?
We rely on Account Managers to clearly express who we are and what we’re doing for current and potential clients (who’re practically the audience).
When I ask non-musician friends what comes to mind when they think of rock drummers the response is often along the lines of “frantic people with sticks”. This is partially true.
While it may seem that drummers are just banging on drums and making noise, from experience I can tell you they are really the key to keeping in time and are crucial when it comes to determining where you are in a song.
Like the drummer, Project Managers are (while doing four things at once) keeping everyone at a steady pace.
The Producers and Accompaniment
Big bands often hire a very reputable producer or songwriter. It would be very overwhelming for any one person to write music for each instrument, the lyrics, and focus on mastering your part while teaching others. That is, unless they were already a master at their creative craft. That’s where these specialists come in.
They create the music for the band to perform for the audience. There are numerous famous bands out there that would cease to exist if it weren’t for their producers. There are, however, a good number of songwriters who still perform out there. That’s the kind of talent our subject matter experts have.
Whether it’s our PPC, SEO, or Content team, we’d be at a complete loss without them. Not only do we have them produce brilliant work, but they also act as consultants both to us and to our clients.
Band or business, there’d be nothing for anyone to do if there’s no substance or strategy to work with.
The Stage Production
Even if the music is great, it doesn’t necessarily mean that the show is going to be great. That’s where stage production comes into play. The stage production crew consists of artists, engineers, and directors who all work to incorporate a spectacular display and atmosphere in tandem with musicians. These range from light shows and motion graphics to stage props and costumes. This provides great assistance to the image and persona of the band.
Our Creative team is comprised of talented artists, engineers, and directors who specialize in a variety of trades and services. Just look at the Portent website, it’s pretty snazzy. When our clients need something that “wows” their target audiences, we have faith in our Creative team to do just that and more.
Sometimes, being a master of your own craft is not enough to successfully turn it into a business. This is why we have managers. Gigs, budgets, and the big picture are what they provide their bands. Imagine what a manager could do if they were also experts in performing music. They’d be able to keep everyone on track with the long term goals and offer guidance.
We don’t have to imagine. Our leadership team consists of some of the most knowledgeable professionals in their industry. At the end of the day, they are the ones credited with keeping the band a cohesive unit.
Need to get word out about a new album? Want to make sure as many people as possible know about your book? Get PR on the line. These folks excel at the right kind of marketing, reputation, and public awareness. The results are bigger crowds, more sales, and more recommendations.
We have people who do that for us through means of social media with superb outreach. I present our social media team! Sure, Facebook is a product that millions of people know how to use, but how many people truly know the ins and outs and how that affects business? I can name a few off the top of my head because I see those folks here at Portent. I have personally learned how much more intricate social media can really be after speaking to the experts here. It goes beyond the stage AND the page.
Last but not least, I’d like to talk about what I believe relates closest to what I do here at portent. In all my time that I’ve performed as a guitarist, I was really lucky to have a roadie for a couple of months. Roadies are the backstage people who prepare things for the performers. These things include setting up the gear, assisting the sound and light masters, and providing support to the performers so they may rock the crowd as best as they can.
That’s where I come in. Whether it’s project support, technical support, or building a tool that can help background tasks running more efficiently. Although I’m not standing in the lime light, I get to watch the Portent teams “wow” their clients and have the satisfaction that I’m a key element of this band.
Ken is the Project Coordinator at Portent. He's a Jack of All Trades with a lofty ambition to become proficient in as many technical skills as he can. Ken comes from an insurance sales background but is known more for his IT hobby. He's also a songwriter who plays five different instruments. Read More