10 more ideas for blog posts

Ian Lurie

I spend a lot of time worrying about writer’s block, and an equal amount of time coming up with ideas for blog posts and articles.
Here are 10 more I’ve used a few times:

  1. Write about the latest silly thing a celebrity did. If Mel Gibson just stuck his foot in his mouth again, write about it. Connect it with what you do: If you’re in customer service (who isn’t?) maybe tell folks they should always pretend they’re being recorded. You get the idea.
  2. Answer the buttheads. Someone out there said something that ticked you off. Answer them. Don’t do it like me, though. Do it nicely – I don’t want your firing on my hands.
  3. Mea culpa. Apologize to someone you wronged. This doesn’t have to be a pistols-at-dawn offense. For example, maybe I panned a book the first time I read it, then loved it the second time so I decided to write a second review. Or, maybe I told someone (in a nice way) that they were wrong, but it turned out I was.
  4. Stream of consciousness. This is harder but fun. Just start writing with one thought in mind. I’ll do this with things like ‘SEO’ or ‘marketing’ or ‘purple things’. About 1/2 the time I get something really great. The other 1/2 it looks like I was freebasing cocoa powder again. A good exercise nonetheless.
  5. Ask. Send out a Tweet: Yo, people, what should I write about today? It works amazingly well, once you tune out all the folks asking you to write about, er, inappropriate topics.
  6. 10 things my [pet type] taught me about [topic]. My various pets teach me all sorts of cool stuff. The cats can get endless entertainment out of twist ties, for example. The guinea pig is always growing her teeth. The implications are mind-shattering.
  7. The world would be perfect if… Write about that One Thing You’d Change in your profession/hobby/life if you could, and why. For example, I’d change the marketing industry to permit corporal punishment.
  8. Lift the kimono. Pick something you swore you’d never tell anyone else. No, not that kind of stuff, freak. I mean things like your secret technique for time management, or a bunch of ways you come up with blog post ideas, how your services break out, or something similar. Don’t worry
  9. Write a really short post. Don’t go to extremes, but sometimes writing a really short post of 50-100 characters can be fun. See how pithy you can get. Warning – this is a lot harder than writing a long post.
  10. Write about a comment someone left. If someone left a great comment on a post you wrote way back when, expand on it, or answer the question they asked. It’s fun, I promise!

Hmm. This was pretty good brainstorming for me, too. I may need to do more of these.

Related, somewhat

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. Nice blog! I just started with a blog myself but it is sometimes hard to find some inspiration. This will help me a lot.
    I also use google insight. What are the things people are looking for. What are trending topics and can a write something about it.

  2. Thanks for this great list. I have to do a presentation next month on writing and I have some other ideas for article formulas, but these are so creative I know I will include a couple. i especially like number 6, though with no pets of my own, i might have to tweak the concept a little!

  3. Loving the tips – I strangely thought yesterday that I could write a blog post about the things my dog has taught me about networking after taking him to the park.
    After two or three tips, I couldn’t stop thinking ‘sniffing bums’ so I gave in to my own silly mind and scrapped it.
    Stream of consciousness – totally going to do this now.
    Great post, thanks 🙂

  4. One of my best tips for coming up with things to write about on some of my blogs (I have different niche targeted blogs) is to make a blog post out of the questions I have to answer whenever someone emails me about something.
    I often end up writing answers long enough to become worth blog posts in themselves.

  5. I create content for two blogs that I maintain. It’s getting harder and harder to find topics to write about. Odd that I came across this post in the middle of a bout of writer’s block myself. You did remind me of my old default standby, the ‘list post’ or ‘top 10 list.’

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