10 ways to get into big trouble in marketing
Ian Lurie Apr 29 2012
- Base your campaigns on the ‘average’ customer.
- Only follow the data.
- Never follow the data.
- Skimp on content.
- Wait for perfection (hint – you’ll never get it).
- Leave design to designers (hint – you need to know about it, too).
- Leave development to developers (hint – see above).
- Use empty controversy as an outreach tool.
- Ignore the art in what you do.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More