3 Free Internet Marketing Tools I Love

Ian Lurie

Three tools I can never seem to leave alone for a whole day:

TouchGraph

TouchGraph technology lets you see who’s in your semantic neighborhood. One quick search and I can see blogs that mention me or mention related topics:

TouchGraph

I use it to find and engage like minds in conversation, track down good linking potential, and basically keep an eye on my neighbors (that didn’t sound right at all). Try it. It rocks. Just make sure you have some free time – I can easily spend 20 minutes moving the little discs around…

SEOMoz PageStrength

A nice, high-level view of how you’re doing in the world of search engine optimization.

SEO Moz Page Strength Tool

How exactly am I only 3.5 out of 10?!!!

Quantcast

As addictive as they come – Quantcast lets you see basic data (reach, for example) for any site. Add in a javascript and you can get profile data, too. Or, if your site is really busy, you may be lucky enough to get that data already:

QuantCast

I use Quantcast to check up on the claims that publishers make regarding their site traffic and demographics. It’s a nice gut-check when buying advertising.

Quantcast can also reveal stuff you just wouldn’t expect about who visits your site, and why. Check it out.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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