3 Free Internet Marketing Tools I Love
Ian Lurie Sep 6 2007
Three tools I can never seem to leave alone for a whole day:
TouchGraph technology lets you see who’s in your semantic neighborhood. One quick search and I can see blogs that mention me or mention related topics:
I use it to find and engage like minds in conversation, track down good linking potential, and basically keep an eye on my neighbors (that didn’t sound right at all). Try it. It rocks. Just make sure you have some free time – I can easily spend 20 minutes moving the little discs around…
A nice, high-level view of how you’re doing in the world of search engine optimization.
How exactly am I only 3.5 out of 10?!!!
I use Quantcast to check up on the claims that publishers make regarding their site traffic and demographics. It’s a nice gut-check when buying advertising.
Quantcast can also reveal stuff you just wouldn’t expect about who visits your site, and why. Check it out.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More