3 'Viral' Projects

Ian Lurie

biohazard
I don’t like the phrase ‘viral marketing’. If marketing works, it’s viral. If it doesn’t, it’s not.
However, my team just completed three projects that are worthy of the title:
PPCVillain.com, a hilarious look at how not to conduct a PPC campaign. Watch the first tutorial video – it’s worth it.
DesigningWithGod.com, a blasphemous yet funny site about design. Again, watch the video. Or call the 888 number. Just please remember it’s in good fun, and don’t throw bricks through my office window.
Marketing Math, an OS X Dashboard widget that lets you do some of the basic marketing calculations.
They had a lot of fun creating these, and it shows. Enjoy!

Ian Lurie
Founder

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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Comments

  1. Actually, I like the term “viral marketing.”
    Whatever you call it, one of the viral marketing tools I use is giving away over half — the top half only — of my book “How to Retire Happy, Wild, and Free”. (The top half is available
    as a PDF at http://www.real-success.ca/free_ebooks.html ).
    This has helped a lot. Today if anyone types in “retirement” into Amazon.com’s search engine, “How to Retire Happy, Wild, and Free” comes in the number 1 position — out of over 175,000 retirement books listed.
    Ernie Zelinski
    Author of “How to Retire Happy, Wild, and Free” (over 75,000 copies sold and published in 7 foreign languages)
    Featured at http://www.retirement-quotes.com
    and
    “The Joy of Not Working”
    (Over 225,000 copies Sold and Published in 17 Languages)
    Featured at http://www.thejoyofnotworking.com

  2. I dislike the term viral marketing because it’s too easy. It’s misused as a buzzword, and everyone knows that buzzwords are the refuge of the uninteresting, the uninventive and the passive aggressive. Amirite?

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