3 ‘Viral’ Projects
Ian Lurie Jan 5 2008
I don’t like the phrase ‘viral marketing’. If marketing works, it’s viral. If it doesn’t, it’s not.
However, my team just completed three projects that are worthy of the title:
PPCVillain.com, a hilarious look at how not to conduct a PPC campaign. Watch the first tutorial video – it’s worth it.
DesigningWithGod.com, a blasphemous yet funny site about design. Again, watch the video. Or call the 888 number. Just please remember it’s in good fun, and don’t throw bricks through my office window.
Marketing Math, an OS X Dashboard widget that lets you do some of the basic marketing calculations.
They had a lot of fun creating these, and it shows. Enjoy!
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More