5 reasons to go to the SEOMOZ Pro Seminar next year

Ian Lurie

I presented yesterday at the SEOMOZ Pro Seminar. I had the incredible misfortune of going right after Rand Fishkin, aka SEO Rockstar, aka He of the Fashionable Wardrobe. But it was still a blast. It was one of a bunch of great moments at my first Mozinar. I heartily recommend it to anyone looking to really learn SEO. Here’s why:

  1. You’ll learn real stuff. Every presenter comes on stage with executable to-do’s and examples. I’ve never attended a training seminar that delivered as much hard information in a short timespan. I learned new stuff. I’m not saying that to somehow imply I Know All SEO. It’s just rare that I attend a seminar and find myself scribbling notes like “check out [insert cool spreadsheet here] when I get home!”
  2. You’ll meet SEO celebrities, and get to talk to them. You don’t just get to meet folks like Will Critchlow and Rand Fishkin. You can actually talk to them. Go to the Garage after party and you can even talk to Ben Hendrickson about LDA. Just bring a tape recorder so you can play it back after your brain short-circuits.
  3. It’s well organized. Don’t underestimate the importance of logistical brilliance. The Pro seminar went off without a hitch, at least from where I sat. Everything was impeccably put together, from food to schedule to wifi. It let everyone focus on learning.
  4. They provide Hagen Daaz ice cream. Double chocolate. Need I say more?
  5. Everyone there is focused but open. The entire crowd was great. They were there to learn, and soaked up everything they could. But they also shared tons of their own experiences, making for a perfect balance of students and instructors.

I’m not getting anything for writing this. Hell, SEOMOZ and their partner companies are kind of competitors. But you have to acknowledge great stuff when you see it: Go to this seminar next year. You won’t be sorry.

Unrelated, but maybe you can buy before you give SEOMOZ all your money

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. Ian, agree with all your points. It was especially well-organized and on-schedule. One gal noted that it was not primarily a networking event like other conferences but a get-down-and-work event. 9 speakers on Day 1 & 11 on Day 2?
    Oh, and the food? I reveled over the Odwalla Bars and fresh fruit!!! Food was outstanding.
    Thank YOU for all you share so openly. Your blogging tips deserved the applause received DURING the presentation, something we do not often see.

  2. True dat about Ben Hendrickson and the brain with the short-circuiting! I’m still trying to digest that. And the Haagen-Daaz double chocolate ice cream bars, too. Though last year Rand was wearing bright orange shoes, at least from what my posse and I could see on the DVDs.

  3. This was my first large conference and due to the direct contact with so many leading minds, I’m probably ruined for other events.
    Likewise, I hardly hear “schtuff” that I don’t know. Yet in my mind, it’s incredibly valuable when real people talk about that special flavor of problem they encountered and solved. And those tools hiding out there that people find. C’mon, man! Getting my grubby little hands on the hidden gems around the net for some testing and research are almost worth the price all by themselves.
    Ian, I appreciated your presentation and your perspectives very much. Perhaps I’m biased because you advocate a very hands-on approach and we also share a similar BS-meter.
    Love the “unrelated” note at the bottom of the post. You have been hereby promoted from my overstuffed Google Reader to my “let me swing by his site and see what cartoon dude is saying.”

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