5 Ways to Build Blog Reader Participation
Ian Lurie Oct 16 2007
“If the new marketing is all about conversation, why does it take so much effort to get people to talk. Why do only 1% people coming to our blog site comment?”
Mukund, it’s not easy, I’m afraid, and there aren’t any magical solutions. But here are four techniques that have worked for me:
The most obvious technique, if you have a big enough audience, is to simply ask. For example, I’ve gotten four comments here and another 10 or so on Facebook from my Stump Ian post. But, this method depends on you having a decent subscribership. I get about 400+ visitors per day, plus 300+ subscribers.
Recruit Other Bloggers
If you post to your blog and want to invite comment, ask a few other bloggers to help out. Chances are you have some fellow bloggers with who you’ve traded links. If so, send them a note, or even better, link to them from your post. Typically, if a blogger links to me from a post asking for answers to a question, I’ll answer their question and link back. That sends them more visitors.
For example: Say you’re writing a post about, say, Managed File Transfer. You could end the post with a question like â€œHave questions about MFT? Send them in, and I’ll answer them here.â€. Then you could reach out to some fellow tech bloggers and let them know you’re holding an online question and answer session on your blog.
Use Facebook and Other Social Sites
If you belong to a relevant group on Facebook, post there and invite folks to come comment.
If you don’t have a Facebook or 9Rules account, sign up for both. In my experience, 9Rules is by far the higher-quality community, but Facebook is larger and an easier place to socialize.
Answer the Commenters
Make sure you answer comments! If someone comments on your blog, reply via the comment feature or in a follow-up post. That creates just the conversation you’re looking for.
Get Friends to Comment
There’s no shame in inviting friends and colleagues to comment on your blog. A few well-placed comments can often spur things along.
It’s a matter of time. Trust me on this. As you add readers, you add potential comments. Just keep up the good work, and you’ll get there.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More