Note: This post is utterly devoid of value. It’s a venting rant. You have been warned.
Here are seven tips that, if I hear them any more, may force me to stab myself in the face:
- ‘Write what your readers want’. Really. Never would’ve thoughta that.
- ‘Brand generates customer loyalty’. True since 0 BC, when my ancestors ignored a guy with much better branding. We’ve paid for it ever since. Why do folks say that and then puff up like they just revolutionized advertising?
- ‘Write copy that attracts links’. Nah. I’m going to specifically write copy that repels links. I tell all my clients to do that.
- ‘Write great content’. Wow. I didn’t get this the first 1,202,123 times someone wrote it, but now I do! I’ll stop writing boring B.S. now. Thanks!!!
- ‘Companies should talk to customers’. When I see how some companies talk to their customers I question this. But it really makes me twitch when a blogger says this one day and then says companies “can’t converse” the next.
- ‘Persuade key influencers’. I won’t even dignify that one with an answer.
- ‘Cultivate emotional involvement in your brand’. Walk up to me and say that in person. I dare you.
If you find yourself writing these tips in a blog post, try not writing anything instead. Everyone with a smidgen of intelligence already knows them.
There are closer to 7,000 stupid, overused, useless tips flying around in the marketing world. If you have a few, feel free to post ’em in comments.