A big month at Portent
Ian Lurie Jun 8 2011
I’m not much good at bragging about my company, but it’s only June 8th, and it’s been a big month for us. So, the highlights:
Full Circle hired Portent as their internet marketing agency as they expand beyond their Northwest base. We’ll be helping with overall strategy and tactics spanning the entire inbound marketing spectrum, including SEO, PPC, social media and e-mail campaigns. I’m very, very excited about it.
Full Circle delivers fresh, organic produce. Their mission, though, is to really change the way food gets to American tables. Given the problems we have in this country with eating habits and health, it feels really good to be working with a company committed to this kind of change.
It’s a huge opportunity for both companies to take a great idea and run with it—exactly what Portent most loves to do.
The only downside? My home vegetable garden, already kind of sad looking, is now relegated to guinea pig food. The stuff we get from Full Circle is far better.
Kindermusik is now working with us, as well. We helped them with lead generation and SEO back in 2006-2008. It’s great to work with them again—they’re a fantastic brand that does great things for kids.
We just re-launched the Portent site. It’s now live at www.portent.com. It’s faster, easier to read and generally prettier. The biggest change: We’ve got a set of free e-mail training series on PPC, SEO and marketing strategy. We’ll be adding social media, copywriting and deeper dives into all of these topics over time.
You can sign up here. Best part? We don’t put you on a list. Sign up, receive the five-part series. Then it’s up to you if you want to receive more or contact us about working together. No sales calls unless you want ‘em. We’ve got better things to do than interrupt your lunch hour.
I’m also really, really excited to have brought Aaron Kronis on board at Portent as an SEO analyst.
Aaron and I met at a series of Wappow events, including Hawaii, where he witnessed me puking my insides out over the rail of the sunset ‘cruise’. If he’s willing to work with Portent after that, I suspect he likes what we have to offer.
Aaron brings a healthy SEO skill set, plus experience working with clients and explaining the complexities of SEO to them. He’s joining a team that already includes Matthew Henry, Elizabeth Marsten, Tom Schmitz, Doug Antkowiak, Josh Patrice, Nadine Bedford, Matthew Gratt and Mesha Lockett.
Aaron coming aboard means yet another Portent singer/guitar player, too. I believe we now have enough to create a small, all-guitar boy band.
And the usual, of course
We’re still working on the usual: Teaching, training and helping clients improve their businesses online.
We’ve released our latest e-books: The 2-book series is on PPC. You can purchase them here.
I’ll be speaking at MozCon in July, in Seattle. It’s the best SEO training you can find (even if I’m not there).
The kickoff of Portent’s free webinar series. Keep in touch, and we’ll tell you when.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More