A new affliction: Creative Lockjaw

Ian Lurie

Just coined it myself.

Creative Lockjaw: A syndrome where an individual has a great idea but can’t quite spit it out.

It happens, most often, when you over-edit yourself. You’ve got that fantastic idea, but you refuse to write it down right away because you want to describe it just so.

Creative lockjaw often leads to idea pfffft syndrome. That’s more serious: You fail to write down or verbalize an idea (because of creative lockjaw). Then you get distracted, or you get fired, or your budget runs out, or your boss decides everything should be purple. And your idea is gone. Pffffft.

I use my trusty Moleskine to fend off creative lockjaw. I will not show anyone the ridiculous scrawls in its many pages. But more often than not, if I say “eh, I’ll write it down later,” I regret it. Same with “I need the idea to take shape first.”

Friends don’t let friends fall victim to this horrible affliction.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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