A great response, and a lesson in social media
Ian Lurie Apr 13 2011
Something a bit unusual today. On Monday I wrote 20 reasons you shouldn’t listen to a word I say. Today, I was delighted to receive a 20-item response to my 20 items from Angela Hansen. I liked it so much I asked her for permission to publish it here.
And no, Angela is not giving me a link, or paying me. She didn’t even send me a Kit Kat.
- I have started writing at least 100 books. All of them begin with some sort of letter to someone who has irritated the hell out of me. I generally abandon said book after chapter 3 when I’ve grown up and gotten over it.
- Major marketing folks speak out of their a$$es much of the time. I’ve found that they like to take what they have read from the latest greatest marketing book and spin it to look like their own.
- I haven’t made $100K. Ok, over the course of my career, yeah. Not ever in one year though.. TAKE THAT!
- I waste my time playing Mahjong Trails on Facebook. My main goal is slaughtering my friends high scores. Try that and see how many hours you can lose in 1 day. My high score in hours is 3 hours.
- I’m a people person who really doesn’t like people. I’m not sure if that is wishy-washy or a disorder of some sort.
- I’m a Democrat who feels like most people don’t take responsibility for their actions. I believe in social welfare for people who really have fallen on hard times, but our line in the sand is so far out there that it creates sloth (I’ll stop right there… no Kevin Spacey, head-in-a box, Pitt/Freeman drama to follow).
- My blog earns $0 because I obviously haven’t followed the “How to make money with your blog” guidelines.
- I have closed 3 of my businesses because I broke even THEN realized I worked far too hard at something that gave me absolutely no sense of fulfillment. “Your skin looks beautiful Mary!” or “data security is more important than you think…” I could go on.
- I’m not a l33t hax0r, nor do I know what that means.
- I recently went back to “Lead Gen”, which is really just a different word for telemarketing. I actually pitch my services as, “Your sales people close better if they practice closing often. If they are out getting kicked in the throat every day, they aren’t spending much time closing aren’t they? Let me take care of that part for you.” It’s nauseating. It pays the bills. My throat is really sore.
- I generally attract the people at conferences who are looking for the person who sits in the crowd taking notes and making smart assed comments.
- I will forgive you for not appreciating good wine. If we’re going to rate non-alcoholic beverages, I would highly recommend the Monster Lo-carb FTW!
- Charlie Sheen? You’re kidding, right? It’s a train wreck full of tiger blood. Who can resist tiger blood?!
- I once wrote something to Penthouse Forum. That counts right?
- Every time I’ve had a break up, I feel like the people who made P.S. I Love You are geniuses. We can’t be right all of the time.
- Try hockey.
- I aced every single class in college that required a lot of writing. I love writing, but hated every single minute of those classes.
- I look nothing like Angelina Jolie. Who cares? Millions of people love Stephen King… have you SEEN that guy?
- Three out of five people I work with have their own businesses. I have a sneaking suspicion they only come to work to use the phones and internet for free. Obviously anyone can have a business, but successful… I’m with you on that one.
- On this point I can only say, “Bravo!” The fact is, marketing is only the “opening your mouth” stage of building a relationship. If you’re not prepared to put your money where your mouth is, you have failed. I spent three years stripping down and building up Microsoft canned marketing campaigns for their partners. In the end it didn’t matter how brilliant the verbiage was, how driving the call-to-action was, or how inexpensive the service was… if the partner wasn’t ready to go after the business and follow up follow up follow up, it was going to fail.
By the way, if you wanted to see a real-life example of a good social media/guest blogging strategy, this is it. Angela didn’t send me a random, crappy article about a ‘new marketing trend’. Nor did she leave a comment on my post like ‘nice job!’ She wrote a direct response to something I wrote, and sent it to me. She didn’t ask for it to be published. I didn’t get the sense she had an agenda when she sent it, either.
Sometimes, your best social media strategy is to have a little fun.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More