Big, fat lessons on rebuilding your blog
Ian Lurie Sep 16 2011
- Let someone else do it. And stay out of their way.
- There is always a way to export/import your content. Don’t believe someone if they say “You’ll have to cut and paste it.”
- Analytics should work from day 1 (mine did).
- Trade three useless graphical features for one good typographical element. You’ll win every time.
- Make sure you’ve got your site set up for the social graph protocol.
- If you’re changing the design, don’t mess with the structure. Do that later on.
- Don’t frak with the code until the site’s done. Your designer may hate you if you do.
- Don’t compromise on readability. It’s why folks are there, really.
- Your readers are pretty tolerant, actually. If stuff breaks, they’ll tell you. Pay them back by fixing it right away.
- Focus on your writing. Don’t start tweaking things on your own. Let the designer handle it.
By the way, the Conversation Marketing relaunch went beautifully. I followed all of these rules. Most of the time.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More