Made you look!
That headline made no sense, of course. But you looked.
That seems to be the way to get attention in the blogging world these days.
When top-ranking Yahoo folks make the astonishing claim that fewer downloads will make a page load faster and get featured on O’Reilly for it, and others stuff entire blogs with obvious or blatantly untrue/unresearched claims, it gives me a stomach ache.
Steve Rubel declares that the Geek Marketer is an emerging career path. Really? What’s been going on for the last 10 years, then?
Stoney deGeyter proudly states that Content Is Dead in an effort to acquire readers. C’mon, now. Dead? I don’t think so, and neither does he. But it was an easy sound bite.
Right now there are 13 million items on Google that include ‘is dead’ in their title. Of the top 10, 8 are ridiculous or clearly just an effort to make you look.
Yet we’re reading their stuff.
So, let’s see how many visits/trackbacks this story gets. Consider it a social experiment, testing substance against bullshit.
Ian goes to get a Tums…
PS: I got thinking about this because of Jeremiah’s post about gaining trackbacks.