Book Review: Me 2.0 – Building a Personal Brand
Ian Lurie Apr 8 2009
I just finished reading Me 2.0: Build a Powerful Brand to Achieve Career Success.
Usually, when a book title includes things like ‘brand’ and ‘success’ or a book deals with a topic like ‘personal branding’ I buy the book based on its ability to act as a doorstop.
But I’ve been reading Dan Schawbel’s blog for a while and have always liked his stuff. So I gave this one a go.
It reads well, and (gasp) provides actual, individual steps and ideas for building a personal brand.
This is not a ‘how to get a job’ book. That’s important. It’s also a good thing. Personal branding is important. It’s just that very few writers get it right.
Dan does, so you need to buy this book. Two thumbs up. Four if I had ’em.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More