Book Review: Me 2.0 – Building a Personal Brand

Ian Lurie

I just finished reading Me 2.0: Build a Powerful Brand to Achieve Career Success.
Usually, when a book title includes things like ‘brand’ and ‘success’ or a book deals with a topic like ‘personal branding’ I buy the book based on its ability to act as a doorstop.
But I’ve been reading Dan Schawbel’s blog for a while and have always liked his stuff. So I gave this one a go.
It reads well, and (gasp) provides actual, individual steps and ideas for building a personal brand.
This is not a ‘how to get a job’ book. That’s important. It’s also a good thing. Personal branding is important. It’s just that very few writers get it right.
Dan does, so you need to buy this book. Two thumbs up. Four if I had ’em.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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