New content strategies tool: The Gramanator
Ian Lurie Jul 27 2011
Announcing a new tool: The Gramanator
It is mighty.
It is the Gramanator:
Bow down before it.
What it does
The Gramanator will take any public Google Reader Shared Feed and:
- Clean it up, removing stop words.
- Assemble all of the different feed items in the feed into a single ‘corpus’ or index.
- Pull out the top 20-30 terms in that corpus and show frequency.
- Retrieve the top 20-30 bigrams (two word phrases) and trigrams (three word phrases) from the corpus.
Why it’s useful
You can use Google Reader to assemble lots of different RSS feeds—from Google Alerts, Twitter, sites like Hacker News and other sources—into a single aggregated feed. See the e-book I wrote about this a while ago for more information.
Once all that stuff is together in one aggregate feed, you can mine that text for all kinds of useful information. Here’s an example where I pulled the 2- and 3-word phrases from an aggregate RSS feed I assembled about the debt ceiling crisis:
I haven’t seen the news today, but I’m guessing from the noise that the stock market fell about 200 points. Things don’t sound too optimistic, either, with phrases like ‘dour tone’ popping up.
That report is great brainstorming fodder, if you’re looking for writing ideas. It can also help you figure out trending topics, if you run it regularly.
More information coming soon
I’m working on a longer blog post for tomorrow that will outline my presentation at MozCon. That will explain a lot more about why this tool is useful, and how to use it. For now, I wanted to make sure I got the link up for folks who want to have a look.
The Gramanator – free, no signup required.
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CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More