My deep, dark secret (w/ some free training for you)

Ian Lurie
portent homepage design

I have a secret to confess.

I actually run an agency. NO, WAIT. Don’t go away! This involves free, no-strings-attached learning stuff. And a cool web site! Bear with me.

I know you probably know I have a job. But whenever I meet folks at a conference, they seem to assume that money just sort of… manifests in my pockets. I gotta earn a living!

My company is Portent.

We just relaunched our web site.

It has some pretty neat new stuff on it. Most important for you all, we have 3 different email training series. They’re all free.

Really free.

Spam-free, e-mail free, sales-free, cost-free. We won’t contact you, bug you or otherwise try to wrench a few shekels out of your fingers.

The series include:

You can sign up for all of ‘em at once, here.

There’s some other stuff I kinda like about the new site:

  • All pages load in 4 seconds or less.
  • It’s super-readable. I finally persuaded my creative team to use a font size larger than 9pt.
  • It’s easy to tweak. We’re going to be constantly perfecting the new site. It’s our new favorite fun project.
  • It actually has a store, where you can find all the non-services stuff we offer and/or sell.

It’s not 100% done—what is, really?—so if you see any problems, let me know.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. I really like the look and feel of the site. I must admit, the UI confused me initially. At first, I was drawn to the vertical links on the left which made me think you were doing a one page site. As I dug deeper, I found that you’re not.
    Question, how do I get to your portfolio from say the Social Services page without going back to the home page?
    Again, I love the new look overall. HTML 5 too!

  2. Well, this blog post is making me unsubscribe from conversation marketing. Its been going down hill as a whole and while it was written by Ian, it seemed a lot like one of those spammy guest posts.

  3. Well, since your blog posts have amused me for the past few months that I’ve been a regular reader… I think I will sign up for the training series. I mean, it can’t hurt (can it?) and it’s free so that sounds like a good deal to me. 🙂

  4. I DID know you had a job! In fact, I heart your team at Portent. I recently worked with Doug on the 10Things list for our site and he was very helpful and professional. I look forward to working with your team again.

  5. We’re in the midst of redoing our site as well, it’s not currently live. But my client really needed to get a little more up to date. This site looks really nice and I like the ability to get more info on SEO. You can never really learn enough so, I’m going to take advantage of it. Thanks!

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