Dreaming About Internet Marketing
Ian Lurie Dec 12 2007
ImNotADoctor asks if I ever dream about SEO.
However, I do dream, all too often, about internet marketing. Usually the dream goes like this:
I wake up at 11 AM, realizing I’ve overslept. I jump in my car, frantic, trying to get to the office. But I keep getting lost. I try to dial the office on my cell phone but I continuously enter the wrong phone number:
In the mean time, traffic races by me in a blur.
I finally get to Portent. My staff are all there, of course. They look at me a bit oddly as I come in 4 hours late. I run to my office, fling myself into my chair, and then realize my office is full of clients. Everything’s gone wrong! Google dumped them all, their return on investment calculations for the last 2 years have all been wrong, I’ve cost them millions, their families will be on the street, and do I realize I’m wearing my pajamas?
I look down and realize that yes, indeed, I’m wearing the comfy flannel pajamas covered with some absurdly cute character. My clients introduce me to their new attorney, who’s going to sue me for fifteen consecutive public whippings. Then my mother appears to tell me I should’ve just gone and practiced law.
Carl Kasell is there doing play-by-play as my angry clients pick out which furniture they’re taking home with them…
After that, I wake up, bolt upright in a cold sweat.
So I’d say that we’re all equally insane to be in this business. It’s a brand new industry. We’re having to educate clients, analysts and everyone else, while trying to earn a living. Who wouldn’t have a nightmare or two?
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More